This DIVERSish video for The Valuable 500—created by AMV BBDO—is offensive on so many levels. The concept exposes how companies feigning commitment to diversity are dismissing disability from the global cause. The video depicts over-the-top, stereotypical characters delivering the standard rhetoric and blatant lies about pledging to progress. Um, AMV BBDO has expertise in such matters because the White advertising agency is a shining example of institutionalized exclusivity, deliberate divertsity, active racism and conscious bias. The script was likely inspired by actual conversations held at the Omnicom shop. AMV BBDO is not DIVERSish—rather, the place is a culturally clueless shithole.
1 comment:
I wish someone would explain to me why everything BUT POC or BAME diversity gets a budget for stock photo diversity magazine print ads once a year, at most, but anything that primarily benefits white diversity (gender diversity, age diversity, cognitive diversity etc) gets a big glossy budget, resources, and whole agency team at their command.
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