tag:blogger.com,1999:blog-11279250.post119420202072881445..comments2024-02-13T01:35:29.765-06:00Comments on MultiCultClassics: 14392: U.S. Army Recruits Omnicom, Rejects McCann.HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-11279250.post-27757989284497955162018-11-25T21:48:24.805-06:002018-11-25T21:48:24.805-06:00The bulk of the entire job is getting more minorit...The bulk of the entire job is getting more minorities to enlist. That's it. That's the goal, as stated. <br /><br />Each of the five bidders, McCann and DDB included, had to explain in great depth how they'd reach communities of color, and list their expertise in previously reaching communities of color. They had to list all of their agencies and partners and vendors and employees with minority market expertise. <br /><br />Guess who's always the first to get shuffled aside once the ink dries on the contract? <br /><br />Guess which "multicultural" agencies and experts were front and center on the bid, but now get to do banner ads and Black History Month magazine ads with stock photos while all-white teams get the contract money and real jobs? <br /><br />Watch how the next few years unfold, and how little POC being targeted get even the tiniest crumb from DDB. Anonymousnoreply@blogger.com