tag:blogger.com,1999:blog-11279250.post7713624231250012193..comments2024-02-13T01:35:29.765-06:00Comments on MultiCultClassics: 13432: Visions Of Diversity.HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-11279250.post-57785403451091672922016-11-15T01:09:18.916-06:002016-11-15T01:09:18.916-06:00Alma is the lapdog of DDB, and exists only to get ...Alma is the lapdog of DDB, and exists only to get DDB bigger Total Market and US government contracts. <br /><br />DDB trots them out when they need "multicultural expertise", feeds them just enough crumbs to barely stay alive, and closes them out of participating in any serious campaigns.<br /><br />Alma's mostly reduced to doing translations and shadow work for DDB, which is a shame.<br /><br />The very few original creative pieces they do are ultra low budget pro bono ones made just for digital, or just to win awards. <br /><br />This commentary isn't about Alma really believing in diversity, or planning to actually do anything about it. It's a cry for help because everyone at that agency wants to be taken seriously and do legitimate original creative work, but DDB won't ever let them out of the crumb box. <br /><br />shadow worknoreply@blogger.com