tag:blogger.com,1999:blog-11279250.post7722169422681887286..comments2024-02-13T01:35:29.765-06:00Comments on MultiCultClassics: 13510: White-Bread Women.HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-11279250.post-6756909359012762972017-01-21T17:16:51.889-06:002017-01-21T17:16:51.889-06:00Know what leaves a bad taste in my mouth?
The nu...Know what leaves a bad taste in my mouth? <br /><br />The number of times Droga5 has gobbled up Total Market work right out of the hands of minority ad agencies, teams and even vendors.<br /><br />They aren't content with letting minorities have even the tiniest crumb. <br /><br />They are Ground Zero for agencies that claim to be multicultural experts which, when push comes to shove, boils down to them adding one minority copywriter or junior AD, casting a bunch of mixed-race talent in front of the camera, and utterly locking out anyone who's not an existing white friend (or creative, or company) who has already worked with their agency. <br /><br />The worst part is the nice white ladies doing their best to show how diverse they are, and sell these mugs and shirts, never even stop to think about that when they're working with Droga5. They're too busy coming up with trinkets to support diversity, and pat themselves on their backs for diversity, to ask "Why are there never black or brown American faces invited to participate in anything at all at Droga5?" "Why are the only people of color surrounding our agency all from overseas and on H1B visas?" "Why do we as an agency insist on public displays of 'proof of diversity" but never do anything behind the scenes to help quietly?"<br /><br />Tip, ladies? Stop designing mugs and start designing a way to get more of those people to the table.Anonymousnoreply@blogger.com