tag:blogger.com,1999:blog-11279250.post900889271125677074..comments2024-02-13T01:35:29.765-06:00Comments on MultiCultClassics: 14411: Diageo Demands Divertsity From White Ad Agencies.HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-11279250.post-90136256181300422212018-12-11T15:21:18.252-06:002018-12-11T15:21:18.252-06:00There's not a single Diageo ad agency that doe...There's not a single Diageo ad agency that doesn't have women working there, from entry level to executive positions. <br /><br />There are however multiple Diageo ad agencies where dogs and plants outnumber POC. <br /><br />So guess which one Diageo's addressing first, as a priority? <br /><br />Their real interest, which is making sure white women (who turn around and hire other white women and white men) ascend the advertising industry ladder, is readily apparent. So is their disinterest in POC, which make up a lot of their consumers. So this is yet another case of a big company wanting to grab minority money, but without investing in minorities. That's why they don't hire or care about anything multicultural, except to snatch minority dollars off the table and give them to white women. <br /><br /><br />https://www.marketwatch.com/story/booze-business-vies-for-lucrative-minority-market-2015-08-13<br /><br />"Diageo, the world’s largest spirits company has gone as far as to commit 35% of its advertising budget to the multicultural segment, according to a story a few years ago in Shanken News Daily, an industry trade journal. (The company’s U.S. marketing and advertising budget topped $800 million in 2014, according to its annual report."<br /><br /> Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11279250.post-32450914804223998312018-12-11T09:58:54.981-06:002018-12-11T09:58:54.981-06:00Most of these diversity efforts only benefit white...Most of these diversity efforts only benefit white women. So nothing really changes. Diageo just wants to look good for PR purposes. No different than the democratic party vs republican party. Neither really care about minorities or specifically black people. One thing white people are good at are playing both sides of an argument. At one hand you have the fake liberal/fake integration folks. The other hand you have the segregation/why do we need diversity folk in corporate america. Neither are about the end of White Supremacy in corporate America. So in the end its still all white people. This is all just a smoke screen. At the end of the day her alliance still resides with white men. The real battle is between white women & white men, to see who will drive the white agenda going forward in corporate America. Notice she doesn't even mention ethnic diversity at all. This metoo/timesup/female empowerment only helps/benefits white women and ultimately white people.TimesupMeToonoreply@blogger.com