tag:blogger.com,1999:blog-112792502024-03-18T04:47:08.705-05:00MultiCultClassicsHighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.comBlogger14809125tag:blogger.com,1999:blog-11279250.post-39969270417375626522024-03-18T00:27:00.005-05:002024-03-18T00:27:46.085-05:0016580: Take A Pass On Password Security Campaign.<p style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgi1VtcBi77q_3i1Wjmp8AvM7bisCKOEKoK9bX5STtBnWjtKN8Oz7Wt8n7aQ7b3pa2BoLF4NWdY7hU4r3-NZjxQc3nNMGDeFwLIqjMfUOry_-RlZV8y3JGUZn2osOs4TQ9bUgm_-onN9i5fyfWyckLWQa18sqZWxsoG51V_43vF064NyuHyduA5yg/s2200/BCP-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1560" data-original-width="2200" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgi1VtcBi77q_3i1Wjmp8AvM7bisCKOEKoK9bX5STtBnWjtKN8Oz7Wt8n7aQ7b3pa2BoLF4NWdY7hU4r3-NZjxQc3nNMGDeFwLIqjMfUOry_-RlZV8y3JGUZn2osOs4TQ9bUgm_-onN9i5fyfWyckLWQa18sqZWxsoG51V_43vF064NyuHyduA5yg/s320/BCP-1.jpg" width="320" /></a></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">TBWA\Peru is
responsible for this </span><a href="https://www.viabcp.com/"><span style="font-family: "Arial",sans-serif;">BCP</span></a><span style="font-family: "Arial",sans-serif;"> </span><a href="https://www.adsoftheworld.com/campaigns/unexpected-guest-b83d483b-95aa-4eac-8bba-4058652bd382"><span style="font-family: "Arial",sans-serif;">campaign</span></a><span style="font-family: "Arial",sans-serif;"> raising awareness for strengthening the
security of passwords. If the creative hacks behind the concept had any
self-respect, they’d wear bulky hoodies to hide their identities like the cyber
criminals symbolized in the advertisements. </span></span></p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjelegz7JhNMQyrsDCLibnGLSyCoobzHrqCLA0wIoL_Sb7UquicaJLdpY-WhI5njGiDn6pgBTOEP1cB45T0S02PavhcVZf8IjCHWfHFj2L1eHFndPZ4LWQeAOcB_c8s6cTj8KQX56OQQ3U9ld9tfSsxqKTeg_k66Hest3fkf4Uc8Z_6gk_mJzKU_Q/s2200/BCP-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1560" data-original-width="2200" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjelegz7JhNMQyrsDCLibnGLSyCoobzHrqCLA0wIoL_Sb7UquicaJLdpY-WhI5njGiDn6pgBTOEP1cB45T0S02PavhcVZf8IjCHWfHFj2L1eHFndPZ4LWQeAOcB_c8s6cTj8KQX56OQQ3U9ld9tfSsxqKTeg_k66Hest3fkf4Uc8Z_6gk_mJzKU_Q/s320/BCP-2.jpg" width="320" /></a></span></div><span style="font-size: medium;"><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnis2a-TraS0EBGP8QoVjbj_TacH02fj4hHhqkPQ9xLNmym14uNBvETs2y0FipEM4enWMEa7rtDzqQArolE0WHzBZJh3SYEZF2rJlYqQdndRYHuUlACsoY2RWIWhO7Xtlk5BQ_iv65m9xyQGd4ieBJ0M41kYLSSOy4V7u8ir1g4E2N45EWwPT6cQ/s2200/BCP-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1560" data-original-width="2200" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnis2a-TraS0EBGP8QoVjbj_TacH02fj4hHhqkPQ9xLNmym14uNBvETs2y0FipEM4enWMEa7rtDzqQArolE0WHzBZJh3SYEZF2rJlYqQdndRYHuUlACsoY2RWIWhO7Xtlk5BQ_iv65m9xyQGd4ieBJ0M41kYLSSOy4V7u8ir1g4E2N45EWwPT6cQ/s320/BCP-3.jpg" width="320" /></a></div></span><p></p>
<p style="text-align: left;"><style>@font-face
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-39789552054178492292024-03-17T01:45:00.004-05:002024-03-17T01:45:29.405-05:0016579: Overstatement Of Biblical Proportions.<p style="text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2SjhrV5nA_lzH47KbJEemhEcePhxkmBOV-lSULE7888vGbJefcd_q9eETXzIxWrikCja1bWweGfkb3ha9GIGkfGFi093WpeiRhO6oMkY507Kd4C7AWydw97OklLVQWLopgaF9n2ixY0AwjV2cCMFscaskIKHisyjo7iFCIYinn7PiB-1ouJ_FVA/s665/AD_AGE_BIBLE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="665" data-original-width="432" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2SjhrV5nA_lzH47KbJEemhEcePhxkmBOV-lSULE7888vGbJefcd_q9eETXzIxWrikCja1bWweGfkb3ha9GIGkfGFi093WpeiRhO6oMkY507Kd4C7AWydw97OklLVQWLopgaF9n2ixY0AwjV2cCMFscaskIKHisyjo7iFCIYinn7PiB-1ouJ_FVA/s320/AD_AGE_BIBLE.jpg" width="208" /></a></div><p></p><p style="text-align: left;">
<span style="font-family: "Arial", sans-serif;"><span style="font-size: medium;"><a href="https://adage.com/">Ad Age</a> is our industry bible…? Holy shit—or holy
bullshit. Sounds like someone needs spiritual direction.</span></span>
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{page:WordSection1;</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-11453586907656924972024-03-16T01:19:00.001-05:002024-03-16T01:19:07.795-05:0016578: IPG Pruning Proceeding.<p style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB_kHd1WA7r0K1RNvh8-4g130p_3xIs6W-q06NRmsbuerWN-uJeJy-zXBBVdHx3JnlcoGaQ66DnspdPGhJzgJ3NeIIfqYPFOIyhrxI1e5_SHX5Laf39Wr9VlP-omj66fkJzI1A5i4DyOSXZ3qMlzMyuQj-GkLofYxu6UEqwQdRTymEoUSP0HY2Tg/s2550/CL.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="2550" height="113" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB_kHd1WA7r0K1RNvh8-4g130p_3xIs6W-q06NRmsbuerWN-uJeJy-zXBBVdHx3JnlcoGaQ66DnspdPGhJzgJ3NeIIfqYPFOIyhrxI1e5_SHX5Laf39Wr9VlP-omj66fkJzI1A5i4DyOSXZ3qMlzMyuQj-GkLofYxu6UEqwQdRTymEoUSP0HY2Tg/s320/CL.jpg" width="320" /></a></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"><a href="https://www.mediapost.com/publications/article/394435/ipg-agency-carmichael-lynch-absorbs-sibling-shop-t.html?edition=133656">MediaPost</a>
reported <a href="http://multicultclassics.blogspot.com/2016/02/13082-ipgobbledygook.html">IPG</a>
continues to <a href="https://multicultclassics.blogspot.com/2024/01/16494-pruning-portfolios-expelling.html">prune</a>
its monotone monolith, blending White advertising agency <a href="https://tierneyagency.com/">Tierney</a> into White advertising agency <a href="https://www.carmichaellynch.com/">Carmichael Lynch</a>. There’s a joke in
there somewhere about lots of White people getting lynched… </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif;">IPG Agency
Carmichael Lynch Absorbs Sibling Shop Tierney</span></b></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">By Steve
McClellan</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Interpublic
Group continues to streamline its agency roster with the merger of
Minneapolis-based Carmichael Lynch and Philadelphia-based Tierney.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Carmichael
Lynch is the surviving agency and Tierney will become its Philadelphia office
effective May 1. In addition to its Minneapolis HQ operation, the agency also
has an office in New York.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Carmichael
Lynch CEO Marcus Fischer retains his role post-merger. He has been with
the agency for a dozen years and was named CEO in 2017.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Mary Stengel
Austen, co-founder and CEO of Tierney, is stepping down on March 31
and Tracey Santilli, who Austen appointed President of Tierney
in 2022, will continue in that role, reporting to Fischer. The agency was
founded 1989 by Austen and Brian Tierney who left about 20 years ago.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">The 62-year-old
agency’s client list includes brands such as Subaru, Sherwin-Williams, Hostess
Brands, Bush’s Beans, Post Consumer Brands, and Saputo.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Tierney’s
client roster includes Independence Blue Cross, Cencora, Comcast, McDonald’s,
Choice Hotels, and TD Bank.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">The merger
follows IPG’s sale in January of both Hill Holliday and Deutsch New York to New
Zealand holding group Attivo.</span></span></p>
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-12674833918255324112024-03-15T00:32:00.007-05:002024-03-15T00:32:45.446-05:0016577: General Mills Says, “Cheerio, White Advertising Agencies!”<p style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9jViVay1CxEFFx6P5Jkn1-KXYcdUFODGEBNIOKmeUi9Jj-Khnm8PkkHU3xbwPFN7T3o9L-SUr2fkNAWQXoWDlwCninAV_3hF1CPeeGqyaiV236X1sVu0SIfyGhbueJjBOgTgkUwlQAnbGmifn6eziych_jThL67hAnFgPLYrsP3mhjMvTxxlnvA/s640/cheerios.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="425" data-original-width="640" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9jViVay1CxEFFx6P5Jkn1-KXYcdUFODGEBNIOKmeUi9Jj-Khnm8PkkHU3xbwPFN7T3o9L-SUr2fkNAWQXoWDlwCninAV_3hF1CPeeGqyaiV236X1sVu0SIfyGhbueJjBOgTgkUwlQAnbGmifn6eziych_jThL67hAnFgPLYrsP3mhjMvTxxlnvA/s320/cheerios.jpg" width="320" /></a></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><a href="https://adage.com/article/agency-news/general-mills-launches-global-creative-review/2546531"><i><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";">Advertising
Age</span></i></a><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> reported </span></i><a href="https://multicultclassics.blogspot.com/2019/05/14614-general-mills-run-of-mill-bullshit.html"><i><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";">General
Mills</span></i></a><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> is staging a global creative shootout across
its portfolio of products, featuring up to 100 brands including Annie’s,
Cheerios, and Fiber One—the latter being appropriately highlighted, as the
impending review is sure to be a shitshow.</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">A
</span></i><a href="https://multicultclassics.blogspot.com/2016/12/13454-run-of-mill-general-mills.html"><i><span style="font-family: "Arial",sans-serif;">General Mills</span></i></a><i><span style="font-family: "Arial",sans-serif;"> statement declared: “As we continue to
build iconic brands, we are always looking at our internal and partner
capabilities. We are in the early stages to kick off a review of our creative
capabilities, including our project-based agency roster.”</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> </span></i></span></p>
<p class="MsoNormal">
</p><p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">The
</span></i><a href="https://multicultclassics.blogspot.com/2016/11/13414-general-mills-inspiring-bullshit.html"><i><span style="font-family: "Arial",sans-serif;">General Mills</span></i></a><i><span style="font-family: "Arial",sans-serif;"> corporate speak could be translated as
follows: “We’re gonna dump as much work as possible into our in-house
outhouses. Then we’ll divvy up major projects to an exclusive stable of White
advertising agencies, awarding stuff to the lowest bidders. All White women
celebrations—eg, Women’s History Month, International Women’s Day, Equal Pay
Day, Menopause Awareness, etc—will receive generous marketing budgets and be
handled by the White advertising agencies too. We’ll proudly and performatively
allocate </span></i><a href="https://multicultclassics.blogspot.com/2023/07/16324-whassup-bud-light.html"><i><span style="font-family: "Arial",sans-serif;">cautious</span></i></a><i><span style="font-family: "Arial",sans-serif;"> </span></i><a href="https://multicultclassics.blogspot.com/2023/12/16483-bud-light-takes-performative-pass.html"><i><span style="font-family: "Arial",sans-serif;">consideration</span></i></a><i><span style="font-family: "Arial",sans-serif;"> and cash for the LGBTQIA+ community. Finally,
we’ll toss <a href="https://multicultclassics.blogspot.com/2012/10/10679-walmart-promises-100-more-crumbs.html">crumbs</a>
to <a href="https://multicultclassics.blogspot.com/2021/12/15631-introducing-multicrumbtual.html">minority
firms</a> for one-offs of color—like Black History Month, Hispanic Heritage
Month, Asian American, Native Hawaiian and Pacific Islander Heritage Month, and
Native American Heritage Month.”</span></i></span></p>
<p class="MsoNormal"><style>@font-face
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<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">As
the industry continues to devolve into a cage fight for the right to
participate on tactical initiatives, AOR has come to mean Assignee Of Record—emphasis
on Ass.</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt; mso-ligatures: none;">General Mills launches global creative review</span></b><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">Marketer of brands including Annie’s, Cheerios and Fiber One named UM
media agency of record last October<span style="color: black;"></span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">By <span style="color: black; mso-themecolor: text1;">Lindsay Rittenhouse</span><span style="color: black;"></span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">General Mills has launched a global creative agency review
across its portfolio of 100 brands, which include Annie’s, Cheerios and Fiber
One.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">The review will be handled by consultancy R3, which
declined comment.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Last
October, General Mills named a <span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">new global media agency</span> of
record, Interpublic Group of Cos.’ UM, which took that account from WPP’s
Mindshare, following <span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">a review led by Mediasense.</span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">“As
we continue to build iconic brands, we are always looking at our internal and
partner capabilities,” a General Mills spokesperson said in a statement. “We
are in the early stages to kick off a review of our creative capabilities,
including our project-based agency roster.”</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">The
company currently works with different agencies on different brands. For
example, Stagwell-owned Anomaly works on creative for brands including Cinnamon
Toast Crunch, Reese’s Puffs and Honey Nut Cheerios, while Pereira O’Dell has
done work for Annie’s. Specialty food marketing shop Ingredient is the
company’s content marketing agency of record. Independent shop Erich and
Kallman is also on the roster.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">It’s
unclear if General Mills is looking to consolidate its account with one agency,
or which shops are pitching.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">General
Mills spent $810 million on worldwide advertising and media in its fiscal year
2023, which ended in May, according to its annual regulatory filing. The
Minneapolis-based food company spent $657 million on measured media in the U.S.
in 2023, up from $507 million in 2022, according to Vivvix, including paid
social data from Pathmatics.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Analysts
will get their next look at General Mills’ financials on March 20, when it
reports fiscal third-quarter results. The company reported lower volume sales,
which contributed to net sales falling 2% to $5.1 billion, in its second fiscal
quarter ended in November. General Mills CEO Jeff Harmening cited “a continued
challenging consumer landscape.” By comparison, cereal rival WK Kellogg Co.’s
sales were down 3.7% to nearly $651 million in its fourth quarter.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">General
Mills has recently been trying to find new, younger audiences for some of its
household food brands. It’s done so with a new emerging <span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">brand partnerships approach </span>that’s seen collaborations between <span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">FaZe Clan </span>and Totinos and Betty Crocker and “The Marvelous
Mrs. Maisel,” among others. The company also introduced last
month a <span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">“Loaded” cereal lineup</span>, with vanilla
creme-filled versions of Cinnamon Toast Crunch and Cocoa Puffs, among others,
in its attempts to attract more Gen Z consumers.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal" style="tab-stops: 121.5pt;"><span style="font-size: medium;"><em><span style="font-family: "Arial",sans-serif;">Contributing:
Erika Wheless</span></em></span><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"></span></p>
<p style="text-align: left;"><style>@font-face
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-36407846228769513612024-03-14T01:49:00.008-05:002024-03-14T01:51:24.691-05:0016576: International Invisible Women’s Day In Advertising…?<p style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFZ73S_-MRaS6gYpJYkfRloFTDXKPLgSrLxPo2lAYtf9fw71lOmY7c_n7UsSLzd6u_atUxEj-Ykrvq0Sy3lNVYNxlZhQUncCzxl92asW0TKXAtcTWEzqixsih-G-dqHGqV6eku3P61IpfBb5kvp-fPFH_bU6B5CIVa89jiiRVgH03AZ-nrqtJJEw/s645/STORM.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="645" data-original-width="425" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFZ73S_-MRaS6gYpJYkfRloFTDXKPLgSrLxPo2lAYtf9fw71lOmY7c_n7UsSLzd6u_atUxEj-Ykrvq0Sy3lNVYNxlZhQUncCzxl92asW0TKXAtcTWEzqixsih-G-dqHGqV6eku3P61IpfBb5kvp-fPFH_bU6B5CIVa89jiiRVgH03AZ-nrqtJJEw/s320/STORM.jpg" width="211" /></a></p><p style="text-align: left;">
</p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"><a href="https://www.moreaboutadvertising.com/2024/03/some-women-still-discriminated-against-in-ads-says-new-report/">More
About Advertising</a> spotlighted the annual CreativeX Gender in Advertising
Report, which stated women of colour and older women were grossly underrepresented
in ads in 2023. This revelation is the equivalent of declaring the grass is green,
the sky is blue, and Adland is White.</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";">Newsflash! Women of
colour face discrimination and <a href="https://multicultclassics.blogspot.com/2017/03/13612-dawn-chambers-endangered-species.html">underrepresentation</a>
in White advertising agencies too.</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";">In the industry,
however, women like <a href="https://marvel.fandom.com/wiki/Susan_Storm_(Earth-616)">Susan Storm</a>
are definitely not invisible.</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt; mso-ligatures: none;">Some women still discriminated against in ads says new report</span></b></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt; mso-ligatures: none;"> </span></b></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Women
of colour and older women were nearly invisible in ads in 2023 says CreativeX,
launching its annual Gender in Advertising Report, timed for International
Women’s Day.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">In
2023 CreativeX says, older women appeared in just 1.5% of all ads (<em><span style="font-family: "Arial",sans-serif;">D&G below is a positive example</span></em>);
women with lighter skin tones appeared 4X more frequently than darker-skinned
women and women with the darkest skin tones received only 2.6% of brands’ total
ad spend.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">The
report found that ads predominantly confine women to traditional roles, such as
family and domestic settings. While the representation of women in these roles
decreased from 66% to 30% between 2022 and 2023, their representation in
non-traditional roles like leadership (3.4%) and professional (8.5%) settings
remains disproportionately low.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Even
when women are depicted in non-traditional roles, ad spend decisions
“undermine” their visibility, according to CreativeX. Although ad spend on
women in physical roles increased 1060% in 2023 compared to 2022, the overall
investment in these portrayals of women remains low, accounting for only 3.7%
of spend on ads featuring women.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">The
new analysis includes data from 32,213 “assets” backed by over $260 million in
ad spend from 322 brands, 81 markets, across 8 digital channels in 2023.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Founder
and CEO Anastasia Leng says: “For years, the lack of progress on representative
advertising has been blamed on a lack of data, which hindered our ability to
quantify the gap between where we wanted to be and where we were. Our industry
dedicated lots of air time to talking about the problem, so many assumed we
were getting better at inclusively representing people in ads.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Well
the data’s here and it shows yet again that intent isn’t translating to action.
Change doesn’t happen overnight, and it requires ongoing measurement to drive
sustainable progress. Advances in technology now enable us to track and measure
the creative decisions we’re making, in near real-time, including breaking out
how we’re casting and portraying people in ads and determining if those
decisions map to what we know about our consumers and our markets’ changing
demographic trends.”</span></span></p><p class="MsoNormal" style="tab-stops: 121.5pt;"><span style="font-family: "Arial",sans-serif;"> </span><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"></span></p>
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-50415760560652522072024-03-13T00:34:00.006-05:002024-03-13T00:34:33.424-05:0016575: Bewildering & Baffling Britt Bashing By Business Blog.<p style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfzPqdgCh6uEBbYZ6cSM4hfEkY5zulsA_Cg9zJNQVJCi1LGjaDvsMhPkNQBvc_frcmiarCs_XDNCl6_s7TlQTd6MXZM3Gr0xwe_uNAUsQTD7OHWtOiwQWUxrWatgXixZ-8yS0w3-ON4P07UgA0CPiGLB9Ndtf5bmTM-osTywteOt_WYAphExZJWQ/s600/BRITT.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="375" data-original-width="600" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfzPqdgCh6uEBbYZ6cSM4hfEkY5zulsA_Cg9zJNQVJCi1LGjaDvsMhPkNQBvc_frcmiarCs_XDNCl6_s7TlQTd6MXZM3Gr0xwe_uNAUsQTD7OHWtOiwQWUxrWatgXixZ-8yS0w3-ON4P07UgA0CPiGLB9Ndtf5bmTM-osTywteOt_WYAphExZJWQ/s320/BRITT.png" width="320" /></a></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">At </span><a href="https://www.mediapost.com/publications/article/394325/that-fundy-voice-and-katie-britts-kitchen.html"><span style="font-family: "Arial",sans-serif;">MediaPost</span></a><span style="font-family: "Arial",sans-serif;">, MADBlog columnist Barbara Lippert joined
the political pundits, talk show hosts, and comedians who’ve ripped Senator
Katie Britt for her ridiculous rebuttal of President Joe Biden’s State of the
Union speech.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Not sure what
inspired the perspective, as Britt is hardly an advertising figure—and her
spectacle barely qualifies as a media event worthy of industry-related
examination.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Also peculiar
is Lippert referring to Britt as a </span><a href="https://www.urbandictionary.com/define.php?term=fundie"><i><span style="font-family: "Arial",sans-serif;">Fundy</span></i></a><span style="font-family: "Arial",sans-serif;"> exhibiting Christian Fundamentalist
characteristics. Of course, Lippert spotlighted Britt’s Republican
affiliation—which likely triggered </span><a href="http://multicultclassics.blogspot.com/2012/10/10652-putting-con-in-conservative.html"><span style="font-family: "Arial",sans-serif;">Carl</span></a><span style="font-family: "Arial",sans-serif;"> </span><a href="https://multicultclassics.blogspot.com/2012/10/10659-conservative-cluelessness.html"><span style="font-family: "Arial",sans-serif;">Warner</span></a><span style="font-family: "Arial",sans-serif;">, wherever he might be. The columnist remarked on
gender-focused qualities too.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<span style="font-size: medium;"><span style="font-family: "Arial", sans-serif;">In today’s business world—now, more than
ever—people are cautioned to avoid engaging in conversations about sex,
politics, or religion. Lippert hit the trifecta, seemingly without hesitation.
Then again, the woman was once positioned as a </span><span style="font-family: "Aptos", sans-serif;"><a href="https://multicultclassics.blogspot.com/2011/02/8443-cmon-white-man-episode-3.html"><span style="font-family: "Arial",sans-serif;">curator of popular culture</span></a></span><span style="font-family: "Arial", sans-serif;">.</span></span>
<p style="text-align: left;"><style>@font-face
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-2328197704858787632024-03-12T00:27:00.000-05:002024-03-12T00:27:06.375-05:0016574: The Art Of Winning Wagers.<p style="text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgznINQJOedMl0UtitSp90Y8r6VS1wLsX3kaPG3cmSdlhqKHl9uz0vPIXzlwXkzGb4Tt2qIreNut2aa7baSB7oBAITS3FQ7_4A11h_NiNckpdAfeyuCHLxQM7BrSZke38Vbg2VGKD5-rtSm4fJanLONN7MK7QvrN6vR0DpWbtgkPFT9TZNUDJ5UyQ/s900/AYRW-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="455" data-original-width="900" height="162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgznINQJOedMl0UtitSp90Y8r6VS1wLsX3kaPG3cmSdlhqKHl9uz0vPIXzlwXkzGb4Tt2qIreNut2aa7baSB7oBAITS3FQ7_4A11h_NiNckpdAfeyuCHLxQM7BrSZke38Vbg2VGKD5-rtSm4fJanLONN7MK7QvrN6vR0DpWbtgkPFT9TZNUDJ5UyQ/s320/AYRW-1.jpg" width="320" /></a></div><p></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><a href="https://e.helplineil.org/areyoureallywinning/"><span style="font-family: "Arial",sans-serif;">Illinois Helpline</span></a><span style="font-family: "Arial",sans-serif;"> is reaching out to diverse audiences
that may be dealing with gambling problems via an </span><a href="https://e.helplineil.org/problem-gambling-art-competition/"><span style="font-family: "Arial",sans-serif;">art competition</span></a><span style="font-family: "Arial",sans-serif;"> titled: </span><a href="https://e.helplineil.org/areyoureallywinning/"><span style="font-family: "Arial",sans-serif;">Are You Really Winning</span></a><span style="font-family: "Arial",sans-serif;">?</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Really? </span><a href="https://artist.callforentry.org/festivals_unique_info.php?ID=12754"><span style="font-family: "Arial",sans-serif;">An art competition</span></a><span style="font-family: "Arial",sans-serif;">?</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Hopefully,
entrants will not be betting on the victorious artists.</span></span></p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtFKq07ANOW4bpU9D498lnP2xHgWA3f4aUnxZpnLuE0q78OjB4wv3IiayvR2i7_HUW67h1jp6x-eGKWhsQ67Q41UerrVv_6mbxvpKIITq3M-oO0WU5ATPX9OANteBqKB9UMtUKu5qYU4S-G1OfWeSLTUWUSAtKpL1bzSx8eRV6U198fZtoE92BAQ/s900/AYRW-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="461" data-original-width="900" height="164" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtFKq07ANOW4bpU9D498lnP2xHgWA3f4aUnxZpnLuE0q78OjB4wv3IiayvR2i7_HUW67h1jp6x-eGKWhsQ67Q41UerrVv_6mbxvpKIITq3M-oO0WU5ATPX9OANteBqKB9UMtUKu5qYU4S-G1OfWeSLTUWUSAtKpL1bzSx8eRV6U198fZtoE92BAQ/s320/AYRW-2.jpg" width="320" /></a><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></span></div><p></p>
<p style="text-align: left;"><style>@font-face
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-12885985516261629392024-03-11T02:01:00.006-05:002024-03-11T02:01:47.364-05:0016573: Thjnk Different…? Neín.<p style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPJUrL6mdixcEiP_s2iieFTJtMSKI1BSenrj8BxhrssyUw_4WjGpeR2edDNExWPJj-NI5L14n7mqSYgpW2LxH1YtYSUehIh_FogSN8NsAwiwHkgKr7y3oWruKAHLOU4PK8Ix8t0_nL-A4_SizxOSkmtN_ihonkRHZM1eEr6AV1HkjwHI9XRtOYlQ/s432/THJNK-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="243" data-original-width="432" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPJUrL6mdixcEiP_s2iieFTJtMSKI1BSenrj8BxhrssyUw_4WjGpeR2edDNExWPJj-NI5L14n7mqSYgpW2LxH1YtYSUehIh_FogSN8NsAwiwHkgKr7y3oWruKAHLOU4PK8Ix8t0_nL-A4_SizxOSkmtN_ihonkRHZM1eEr6AV1HkjwHI9XRtOYlQ/s320/THJNK-1.jpg" width="320" /></a></p><p style="text-align: left;"><span style="font-size: medium;"><span style="font-family: "Arial", sans-serif;">White advertising agency <a href="https://www.thjnk.de/en/about">Thjnk</a> in Germany commemorated Black history by attempting to be provocative—yet ultimately landed with a global variation of the “Black history is American history” cliché.</span></span></p><p style="text-align: left;"><span style="font-size: medium;"><span style="font-family: "Arial", sans-serif;"> </span></span></p><p style="text-align: left;"><span style="font-size: medium;"><span style="font-family: "Arial", sans-serif;">The firm stressed that Black Americans comprise only 4% of the world’s Black population. Okay, but that’s still waaaaay more than the <a href="https://www.enar-eu.org/wp-content/uploads/germany_fact_sheet_briefing_final.pdf">statistics</a> for <a href="https://www.neilsberg.com/insights/new-germany-mn-population-by-race/">Afro-Germans</a>.</span></span></p><p style="text-align: left;"><span style="font-size: medium;"><span style="font-family: "Arial", sans-serif;"> </span></span></p><p style="text-align: left;"><span style="font-size: medium;"><span style="font-family: "Arial", sans-serif;">Sorry, <a href="https://www.youtube.com/watch?v=fn5ldszkNfs">this concept</a> stjnks.</span></span></p><p style="text-align: center;"><span style="font-size: medium;"><span style="font-family: "Arial", sans-serif;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgEr9lQ6ket5zXC1In3rCk4aHTnCojquf2UDHL8qv1sXf0qwqgspQWqhDmU_l5aBcthWyAa77Nq-Wy2HNLasBKOaCViuQ1JLRXxumIWkJej9l2kTPo61Vb5W_fd8PbNCQk17pXSdqGN9FDqxy5wkHBE_qSd15UQral5CQVfKsD8vuMEfCsFa47Gw/s432/THJNK-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="243" data-original-width="432" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgEr9lQ6ket5zXC1In3rCk4aHTnCojquf2UDHL8qv1sXf0qwqgspQWqhDmU_l5aBcthWyAa77Nq-Wy2HNLasBKOaCViuQ1JLRXxumIWkJej9l2kTPo61Vb5W_fd8PbNCQk17pXSdqGN9FDqxy5wkHBE_qSd15UQral5CQVfKsD8vuMEfCsFa47Gw/s320/THJNK-2.jpg" width="320" /></a></span></div><p></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Here’s the
Black and White—emphasis on White—<a href="https://www.adsoftheworld.com/campaigns/blackthinkers">explanation</a>
for the concept:</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">Black
history. Celebrated every February. Originally in America. And now, by the
whole world.</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">But most
people don’t realise that this is a problem.</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">Black
Americans make up only 4% of the world’s Black population (1.2 billion), and
yet America is seen as the benchmark for Blackness by most people in the
Western world.</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">Why should
we only celebrate our universal Blackness in one month of the year when we are
who we are every day?</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">Just as we
believe there is no “I” in “thjnk”, we have a campaign for the true
representation of ALL Black people to change this cultural perspective.</span></i></span></p>
<p>
<span style="font-size: medium;"><i><span style="font-family: "Arial", sans-serif;">Introducing #blackthinkers, a film that
challenges the current narrative around the celebration of Black history with
an encouraging new message: Black history is every single day.</span></i></span></p><p style="text-align: center;"><span style="font-size: medium;"><i><span style="font-family: "Arial", sans-serif;"></span></i></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><i><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEpGmUFtQo_9YFnM5ivsu6K4N1TGMIHg2tFYssVjQmTELNqVCt_M0LYgpoENZZBpZNgBCuSys09-22A5fFe2XFIhjIQPlJoDgu9mUO5LtnMJutKkcjiW4l7KEitIx7D5E_ZcN9jzO7q5WW1rAICqJbltsh83syFIrXhuAmvNZ8cRLdGxUeZVP7Ug/s432/THJNK-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="243" data-original-width="432" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEpGmUFtQo_9YFnM5ivsu6K4N1TGMIHg2tFYssVjQmTELNqVCt_M0LYgpoENZZBpZNgBCuSys09-22A5fFe2XFIhjIQPlJoDgu9mUO5LtnMJutKkcjiW4l7KEitIx7D5E_ZcN9jzO7q5WW1rAICqJbltsh83syFIrXhuAmvNZ8cRLdGxUeZVP7Ug/s320/THJNK-3.jpg" width="320" /></a></i></span></div><span style="font-size: medium;"><i> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkMBGt1XcKf5WmQtEQJ9GX6LpsFhGrjj68lPx40BpTpb3a52jA5jJdaTFk0whXgLswRjRfvQ-WD7xds0rxSVGBd2mYxBAduUBuwhswfekovqHh7txs0MRe1GvEt3Tzt9-aEBYWNGOy2l5feVmAv_azMmTagcLuEisfw-MvUYObMnaUz_7NX2UoXQ/s432/THJNK-4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="243" data-original-width="432" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkMBGt1XcKf5WmQtEQJ9GX6LpsFhGrjj68lPx40BpTpb3a52jA5jJdaTFk0whXgLswRjRfvQ-WD7xds0rxSVGBd2mYxBAduUBuwhswfekovqHh7txs0MRe1GvEt3Tzt9-aEBYWNGOy2l5feVmAv_azMmTagcLuEisfw-MvUYObMnaUz_7NX2UoXQ/s320/THJNK-4.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4syH40LoLBGDfhlXrjBa7-nJldwgLD1NG3laBeNfSro4UccdhQ0E37FyPOPwP0UJc01ztEs3CSPq1e2K7cYo1eY2OuUtM3xwSVegDH7Ru7rqi5DVbL4ailzce9-haBx3iJ9_kljVmF87vNh0nojXlkng-dDAhWUICARTRrP2j_84Lhj0kiBxoXg/s432/THJNK-5.jpg" imageanchor="1" style="margin-left: 1em; 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margin-right: 1em;"><img border="0" data-original-height="243" data-original-width="432" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirc5w9e-hfCyk66aNW0n_lcbNm5RFoz5yQ6p_AO-ey5PAFVYC0Y8y9ILYckKcfbi-ZjzA9czEWqdE6FFMc7OiCl16S2p1V2ILyuRJDQt7C-zBvWMZISFDpfhlsABpfguOqu06PwYfjZBTiVEMNVPXYNqnuQTKS2UJgNHKAhA2Tta7cq-FGXP1Xlw/s320/THJNK-8.jpg" width="320" /></a></div><p style="text-align: left;"><style>@font-face
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-54291200355174131752024-03-10T21:08:00.005-05:002024-03-10T21:08:39.651-05:0016572: BAD, MAD, SAD—EGAD!<p style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD_Tzr95rXrCTJFA0ZD8WBs_YYTrYUYW3cqrOqevuqnmGymIdx_58cgKWSomk-varDvR8dVFrbwkNYMHtMRlLykdYMlZK7yRh5zRt6q3Dv7AaT-5KMZWFyIwx_3hEeOzkX5pANvziJzOkkMGqnQqZKGLaJT48u9gK1EQnPy39PwV0p9vD3I_FJ-Q/s400/newgen-1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="209" data-original-width="400" height="167" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD_Tzr95rXrCTJFA0ZD8WBs_YYTrYUYW3cqrOqevuqnmGymIdx_58cgKWSomk-varDvR8dVFrbwkNYMHtMRlLykdYMlZK7yRh5zRt6q3Dv7AaT-5KMZWFyIwx_3hEeOzkX5pANvziJzOkkMGqnQqZKGLaJT48u9gK1EQnPy39PwV0p9vD3I_FJ-Q/s320/newgen-1.png" width="320" /></a></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-family: "Arial",sans-serif;"><span style="font-size: medium;"><a href="https://newgensoft.com/">Newgen Software</a> and <a href="https://buffalosoldiersdigital.com/">Buffalo Soldiers</a> in India
hatched this International Women’s Day campaign, offering the lengthy and
ludicrous <a href="https://www.adsoftheworld.com/campaigns/a-bad-mad-world">explanation</a>
below. A peek at <a href="https://newgensoft.com/company/leadership-team/">Newgen</a>
and <a href="https://buffalosoldiersdigital.com/teams/">Buffalo Soldiers</a>
leadership shows the concept is performative propaganda, as the MAD greatly
outnumber the BAD at both organizations—which is really SAD.</span></span></p><p class="MsoNormal"><span style="font-family: "Arial",sans-serif;"><br /></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-family: "Arial",sans-serif;"><span style="font-size: medium;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtbMiEgpGGu1kDldiOLP5bGlt4NvZEE2lSEWIJtT-YkoVi-Snezi-W45_04VEsuI__RLcOPoXc6s6PCcnF-F6-lm4zMwJYl16iuc-Ir6zqf3s1KkiQAwmtJ4LAhiFCy5fHjhv7UFOBJpW47q_0-1u5256Qle51KmPNQRki9Y-DB6LWIposgvCbfQ/s400/newgen-2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="225" data-original-width="400" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtbMiEgpGGu1kDldiOLP5bGlt4NvZEE2lSEWIJtT-YkoVi-Snezi-W45_04VEsuI__RLcOPoXc6s6PCcnF-F6-lm4zMwJYl16iuc-Ir6zqf3s1KkiQAwmtJ4LAhiFCy5fHjhv7UFOBJpW47q_0-1u5256Qle51KmPNQRki9Y-DB6LWIposgvCbfQ/s320/newgen-2.png" width="320" /></a></span></div><p></p><p class="MsoNormal" style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Here’s the explanatory
excrement:</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">Newgen
Software approached Buffalo Soldiers to come up with a Women’s Day Video that
starts the right kind of conversations at workplaces by breaking biases.</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">The Ask:</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">If we are
sparking conversations that challenges the prevailing notion, we need a first
of a kind extended campaign in the B2B space that addresses how Newgen breaks
systemic biases and raise awareness about the theme of “Investing in Women.”</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">The
Campaign:</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">We suggested
featuring female leaders to tackle ‘How women are simply perceived as ‘BAD’ at
corporate roles’. In the development phase, the idea of men joining the convo
too was explored and how ‘MAD’ they are to always motivate their women peers
and facilitate room for their growth. Because it’s time to UNBIAS.</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">In the face
of modern day adversity, women have stopped limiting themselves to sheer
circumstance. They have become the voice of change, the wind that inspires a
new era. Their work has brought not just promises to life but a change in
perception. So when others think women are BAD, we believe them to Be A
Differentiator.</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">In the case
of gender equality, men have been key motivators for women to rise up. It is
not about stepping aside or doing favors but giving credit where credit is due,
and appreciating talent regardless of where it originates. So when others think
men are MAD for supporting change, we believe them to Making A Difference.</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">This Women’s
Day in 2024, we captured these mavericks owning stereotypes and busting the
myths that have held us back as a society.</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">The digital
film was directed by award-winning director Saurabh Dubey, whose debut film
‘Never Ask Why’ won 63 awards across global film festivals in 2023.</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;">The
digital-first campaign is running across LinkedIn, Meta, YouTube and Newgen’s
offices in India and United States.</span></i></span></p><p class="MsoNormal"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> </span></i></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"></span></i></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><i><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggKOZ6j4UFcuVLlcIEedUXrXT0wkJ9pc_5nPRVE7yJE0zG-VawGpV1FHmTF3IY-t3G-URAMs6_smiiA-VbL4jCHgd7njHeMr75NNbWi9QkIU6AstGt0nBlPRbV89OyiZJKS9Iz4_dSmifQWlWa0h3lyUJaKpWbDtczLskGXhIi5VkqZnWDN-_Q5g/s400/newgen-3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="225" data-original-width="400" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggKOZ6j4UFcuVLlcIEedUXrXT0wkJ9pc_5nPRVE7yJE0zG-VawGpV1FHmTF3IY-t3G-URAMs6_smiiA-VbL4jCHgd7njHeMr75NNbWi9QkIU6AstGt0nBlPRbV89OyiZJKS9Iz4_dSmifQWlWa0h3lyUJaKpWbDtczLskGXhIi5VkqZnWDN-_Q5g/s320/newgen-3.png" width="320" /></a></i></span></div><span style="font-size: medium;"><i><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhldmTHHlwYsySG6panuj69jXAdATfV6YuLmMMF5D0rxcQWmnxNb4Rk_v05iGBk2rAN9YGcuD238zil7Kzpd8XkYgFYVRamQPS8eCEnCHYBfPvC_HaKSrAkIMBa1OtH7beampLNN64MXHHX8n5bQ1zdY6azV0faqgUfPcQO-2sQCZranLRisw2v5A/s400/newgen-4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="225" data-original-width="400" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhldmTHHlwYsySG6panuj69jXAdATfV6YuLmMMF5D0rxcQWmnxNb4Rk_v05iGBk2rAN9YGcuD238zil7Kzpd8XkYgFYVRamQPS8eCEnCHYBfPvC_HaKSrAkIMBa1OtH7beampLNN64MXHHX8n5bQ1zdY6azV0faqgUfPcQO-2sQCZranLRisw2v5A/s320/newgen-4.png" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2sRG7LRZXHB5J-n0bBg-4vKCo9oNwPvect13AMRio9SOLJgubcABr-fW6qwKTZ9P2E2VMsrgwg8jwmSrWoSaS-XdpNM4MySSOj3EO4SmKIvODyRs9r-M5FbjVsND5MpHpfWggpkwyYFZYuWani3AECKnM-6J3kAOn5x0r1-2dsdNhMq9Wi2l0qw/s400/newgen-5.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="209" data-original-width="400" height="167" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2sRG7LRZXHB5J-n0bBg-4vKCo9oNwPvect13AMRio9SOLJgubcABr-fW6qwKTZ9P2E2VMsrgwg8jwmSrWoSaS-XdpNM4MySSOj3EO4SmKIvODyRs9r-M5FbjVsND5MpHpfWggpkwyYFZYuWani3AECKnM-6J3kAOn5x0r1-2dsdNhMq9Wi2l0qw/s320/newgen-5.png" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbEKKfizVnmmWtc1mStmUSf5Nzclco8UK7PDq_i-4po_XJIzqQs7K5stHvD1YqNYf2A7C7m0IbJNBx3LP484b0oDOQr9lkhRDUDjonpoyB4OtxwiduZfzWhHlvQ2kWcpnmHLJKS-yf613QH3F9-Ej3QcEuFf_ZAvAowezS72RGp9-_pXffgwm37A/s400/newgen-6.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="209" data-original-width="400" height="167" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbEKKfizVnmmWtc1mStmUSf5Nzclco8UK7PDq_i-4po_XJIzqQs7K5stHvD1YqNYf2A7C7m0IbJNBx3LP484b0oDOQr9lkhRDUDjonpoyB4OtxwiduZfzWhHlvQ2kWcpnmHLJKS-yf613QH3F9-Ej3QcEuFf_ZAvAowezS72RGp9-_pXffgwm37A/s320/newgen-6.png" width="320" /></a><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif;"> <br /></span></i></span></div></i></span><p></p>
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-8889056200250835072024-03-09T01:28:00.001-06:002024-03-09T01:28:02.086-06:0016571: Putting The Men In Menopause…?<p style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi58_NBVbGRmmNk4sc5VOwyB9aTS1i-Zod86IP3HcnNhLlWjMpjulIFFpxSf61NzPdqkD9DHLmex53ynLXm_mz3mnGF46OFria8OsSltKj1OQbwfiZB-TI0i8PJNVQlmtTN09pY9zTG0hGjOeNsvayYCb9KaFqJXg_67jAELlBY_m2uJV3NQrGynQ/s678/MEKANISM_MENOCLAUSE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="678" data-original-width="648" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi58_NBVbGRmmNk4sc5VOwyB9aTS1i-Zod86IP3HcnNhLlWjMpjulIFFpxSf61NzPdqkD9DHLmex53ynLXm_mz3mnGF46OFria8OsSltKj1OQbwfiZB-TI0i8PJNVQlmtTN09pY9zTG0hGjOeNsvayYCb9KaFqJXg_67jAELlBY_m2uJV3NQrGynQ/s320/MEKANISM_MENOCLAUSE.jpg" width="306" /></a></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"><a href="https://www.adweek.com/creativity/the-movement-for-menopause-friendly-workplaces-arrives-in-the-ad-industry/">Adweek</a>
reported White advertising agency <a href="https://mekanism.com/">Mekanism</a> released
a “Menoclause” to promote menopause-friendly workplaces. How opportunistic to announce
such <a href="http://multicultclassics.blogspot.com/2023/03/16187-tgiffyi-cdo-de-bs-wtf.html">performative
PR</a> during Women’s History Month.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">The <a href="https://mekanism.com/culture">corporate website</a> doesn’t prominently display
leadership or staffers, so it’s hard to guess how female-friendly the place
might actually be—although its cofounders are <a href="https://www.wsj.com/articles/ad-agency-mekanism-acquired-by-canadian-holding-company-11655377320">publicized</a>
as four White men.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Expect an
inevitable campaign to foster awareness and advocacy for <a href="https://my.clevelandclinic.org/health/diseases/15603-low-testosterone-male-hypogonadism">low
testosterone</a>.</span></span></p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf24wuol9hkW-YmWMaxISANENCwLFTCrwGZ7_cGLMsNt0wP68bhWa3dTShnZAQNNbpJi5UZbKUY2RBdaMRSxZb_IlkxO5ot0tqsrQ0-F8VNFfOeNaPOoArJ6qyA3ZbkDhgP6lESCtaIC39goSFbpqnCsGTfUh6Ucr88s2lDFlRm_pttli5JV_WJg/s700/MEKANISM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="467" data-original-width="700" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf24wuol9hkW-YmWMaxISANENCwLFTCrwGZ7_cGLMsNt0wP68bhWa3dTShnZAQNNbpJi5UZbKUY2RBdaMRSxZb_IlkxO5ot0tqsrQ0-F8VNFfOeNaPOoArJ6qyA3ZbkDhgP6lESCtaIC39goSFbpqnCsGTfUh6Ucr88s2lDFlRm_pttli5JV_WJg/s320/MEKANISM.jpg" width="320" /></a></span></div><p></p>
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-46155217138561103742024-03-08T17:38:00.007-06:002024-03-08T17:38:43.030-06:0016570: In Adland, White Women Seize The Day.<p style="text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizn2PiCi5A7EML4oyqiFWbXdaIByqVgMXQ-lfuXFxOJsZ-hrVo0aoAg8NQLIxZ98DI8GzsYcytaaVrjZQ_c0HY3hzbd8i3nkh_RyLH_t1vqA8mUAZMyDomcKI9Ms7_vKMeYjkxIFPDgiRU0EvmUCLiw5M1ulYjQscBDVZk_IntpHnnABkBpeDo1Q/s432/ADAGE_IWD.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="397" data-original-width="432" height="294" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizn2PiCi5A7EML4oyqiFWbXdaIByqVgMXQ-lfuXFxOJsZ-hrVo0aoAg8NQLIxZ98DI8GzsYcytaaVrjZQ_c0HY3hzbd8i3nkh_RyLH_t1vqA8mUAZMyDomcKI9Ms7_vKMeYjkxIFPDgiRU0EvmUCLiw5M1ulYjQscBDVZk_IntpHnnABkBpeDo1Q/s320/ADAGE_IWD.jpg" width="320" /></a></div><p></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"><a href="https://adage.com/article/marketing-news-strategy/international-womens-day-2024-how-ford-loreal-and-other-brands-are-celebrating/2545321">Advertising
Age</a> spotlighted major brands celebrating International Women’s Day. </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Don’t recall
such enthusiasm from Adland for Black History Month. Oh wait—there was <b>no</b>
enthusiasm from Adland for <a href="http://multicultclassics.blogspot.com/2024/02/16545-bhm-2024white-advertising.html">BHM</a>.
Or <a href="http://multicultclassics.blogspot.com/2024/01/16504-mlk-day-2024-in-adland.html">MLK
Day</a>. Or <a href="https://multicultclassics.blogspot.com/2023/12/16482-kwanzaa-in-adland-2023.html">Kwanzaa</a>.
Or <a href="https://multicultclassics.blogspot.com/2023/06/16292-juxtaposing-juneteenth-adland.html">Juneteenth</a>.
Or any Black celebratory day of the year—for many, many years.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">With the
exception of <a href="https://multicultclassics.blogspot.com/2023/11/16450-how-adland-celebrates-black-friday.html">Black
Friday</a>.</span></span></p>
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{page:WordSection1;</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-19554202646201244662024-03-08T00:25:00.007-06:002024-03-08T00:25:41.784-06:0016569: Blacks Blocked By Barriers Of Bias & Bullshit.<p style="text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge6pBJGcU9651-nAWSRwZy_pzWgFvIVB6QqxOT89aEcIMee9KKkXucVXt5cb2yj-a0XhVcSyGHC70Vc1fMYoR2Cio_iF7Usr_CNTFKD7jU87AGKeS-SRZSuoJ_v6aeM1jK1erB31Se41bqrO5AZcqBli1t9qu1Zc3VuIpSMBzDjeAXoq7INzcDLQ/s580/BARRIER_BULLSHIT.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="450" data-original-width="580" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge6pBJGcU9651-nAWSRwZy_pzWgFvIVB6QqxOT89aEcIMee9KKkXucVXt5cb2yj-a0XhVcSyGHC70Vc1fMYoR2Cio_iF7Usr_CNTFKD7jU87AGKeS-SRZSuoJ_v6aeM1jK1erB31Se41bqrO5AZcqBli1t9qu1Zc3VuIpSMBzDjeAXoq7INzcDLQ/s320/BARRIER_BULLSHIT.jpg" width="320" /></a></div><p></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><a href="https://www.campaignlive.com/article/barriers-exist-black-talent-breaking-ad-industry/1863444"><i><span lang="EN" style="font-family: "Arial",sans-serif; mso-ansi-language: EN;">Campaign</span></i></a><span class="hgkelc"><i><span lang="EN" style="font-family: "Arial",sans-serif; mso-ansi-language: EN;"> published a perspective from Quantasy Executive Creative Director Terrence
Burrell, emphasizing the barriers that Black talent still faces in Adland. </span></i></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span class="hgkelc"><i><span lang="EN" style="font-family: "Arial",sans-serif; mso-ansi-language: EN;"> </span></i></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span class="hgkelc"><i><span lang="EN" style="font-family: "Arial",sans-serif; mso-ansi-language: EN;">There’s
nothing new presented by Burrell—and that’s the disturbing dilemma.</span></i></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span class="hgkelc"><i><span lang="EN" style="font-family: "Arial",sans-serif; mso-ansi-language: EN;"> </span></i></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span class="hgkelc"><i><span lang="EN" style="font-family: "Arial",sans-serif; mso-ansi-language: EN;">Former US
Secretary of State </span></i></span><a href="https://en.wikipedia.org/wiki/John_Foster_Dulles"><i><span lang="EN" style="font-family: "Arial",sans-serif; mso-ansi-language: EN;">John Foster Dulles</span></i></a><span class="hgkelc"><i><span lang="EN" style="font-family: "Arial",sans-serif; mso-ansi-language: EN;"> said, “The measure of success is not whether you have a tough problem to
deal with, but whether it’s the same problem you had last year.” </span></i></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span class="hgkelc"><i><span lang="EN" style="font-family: "Arial",sans-serif; mso-ansi-language: EN;"> </span></i></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span class="hgkelc"><i><span lang="EN" style="font-family: "Arial",sans-serif; mso-ansi-language: EN;">Adland has
had a problem with diversity for many years—in fact, for many, many decades.
Worse yet, the industry seems quite comfortable with its DEIBA+ measure of
success, which is arguably total failure.</span></i></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span class="hgkelc"><i><span lang="EN" style="font-family: "Arial",sans-serif; mso-ansi-language: EN;"> </span></i></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span class="hgkelc"><i><span lang="EN" style="font-family: "Arial",sans-serif; mso-ansi-language: EN;">Regarding
equality in Adland, the failure is immeasurable. And </span></i></span><a href="https://online.wharton.upenn.edu/blog/status-quo-bias/"><i><span lang="EN" style="font-family: "Arial",sans-serif; mso-ansi-language: EN;">status quo bias</span></i></a><span class="hgkelc"><i><span lang="EN" style="font-family: "Arial",sans-serif; mso-ansi-language: EN;"> for bias is the never-ending problem.</span></i></span><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"></span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt; mso-ligatures: none;">The barriers that still exist for Black talent breaking into the ad
industry</span></b><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">By Terrence Burrell <span style="color: black;"></span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif;">Despite
promises made in 2020, Black creatives at the start of their careers still face
unique challenges.</span></b><b><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"></span></b></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">Breaking into the creative advertising industry is challenging. Whether
you're aspiring to be a graphic designer, art director, copywriter or creative
director, the field is competitive.<span style="color: black;"></span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">But for Black talent, the difficulties go beyond the typical requirements
of having the right experience, talent and a dedicated craft.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">During the summers of 2020 and 2021, I watched as the industry made
concerted efforts to recruit and elevate Black creatives. Talented individuals
from multicultural and Black-owned agencies suddenly found themselves in high
demand, with job opportunities plentiful. Agencies started addressing their
diversity shortcomings, launching DE&I initiatives and investing in
programs to rectify the imbalance.<span style="color: black;"></span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">Unfortunately, the pendulum always swings back, and many marginalized
creatives quickly discovered that barriers to success are still abundant. Here
are some of the obstacles recent hires I spoke with encountered when breaking
into the industry.<span style="color: black;"></span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">Limited understanding of opportunities in the industry</span></b><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">The marketing and advertising fields are rarely represented or are
completely absent from most career fairs. Therefore, many individuals,
particularly those interested in pursuing a career in the arts, lack awareness
of the opportunities available to them in advertising and marketing.<span style="color: black;"></span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">Aspiring talent may also find themselves influenced by traditional career
expectations. Family members and counselors offering well-intentioned advice
may steer them toward more conventionally stable careers, such as law,
healthcare or accounting. Despite the creative arts being a viable and
fulfilling career path, they often remain overlooked due to the “starving
artist” stigma.<span style="color: black;"></span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">Many aspiring talents don’t have the access or network to pursue a
creative career, adding to their challenges. Unless management intentionally
provides networking opportunities or mentor and outreach programs, these
prospects and outcomes won’t change.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">Lack of leadership support</span></b></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;"> </span></b></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">Businesses must realize that it will take more than making a few
diversity hires in the name of checking a box to make a real difference.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">Senior leadership may have diversity goals and programs in place to
implement change. However, when they run into more junior creatives who may not
always align with their viewpoints, those employees’ work is often pushed to
the side, or their contributions reduced to being the token diverse employee in
the company photo.<span style="color: black;"></span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">Ensure that everyone in the agency shares a commitment to common DE&I
objectives so that the environment is one where young Black creatives feel
empowered to learn, grow, occasionally stumble — and view setbacks as valuable
learning experiences.<span style="color: black;"></span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">Implicit bias closes off traditional pathways to success </span></b><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">For Black professionals, success in this industry often hinges on
networking, creativity and adaptability. While their Blackness can offer fresh
perspectives and insights, it can also lead to implicit biases or stereotypes
that hinder their advancement.<span style="color: black;"></span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">Traditional pathways to success may not always be accessible to Black
professionals, leading to feelings of isolation or imposter syndrome. The
pressure to conform while staying true to one’s cultural identity can create
both internal conflict and external barriers. Black professionals often walk a
tightrope, striving to excel professionally while challenging systemic
inequities.<span style="color: black;"></span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">The best way to address these obstacles is to listen, listen, listen —
and work with these employees to create an action plan. Agencies can make a
lasting cultural and social impact by actively hiring and supporting
historically left out, ignored or suppressed individuals.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">A diverse workforce isn’t good for PR. It’s good for business. Diversity
within an organization brings different views, skills and solutions to the
table.<span style="color: black;"></span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">Business leaders must understand that progress in DE&I initiatives
requires time and dedication, and maintaining a positive outlook is crucial.
While inclusivity may not offer immediate returns, its long-term impact is
invaluable.<span style="color: black;"></span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">For my creatives, remember — Blackness is your superpower; don’t shy away
from it, but don’t let it become your Achilles’ heel. What got you here isn’t
necessarily what will keep you here. Step outside your cultural comfort zone,
experience new things and ensure you’re continuously learning about the
industry, consumers and your craft.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">You may not have entered the industry through traditional means, but you’re
here now — so embrace the opportunity to learn, grow and affect change<span style="color: black;">.</span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal" style="tab-stops: 121.5pt;"><span style="font-size: medium;"><i><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">Terrence Burrell is executive creative director at Quantasy.</span></i></span><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"></span></p>
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-23196940963499548762024-03-07T18:39:00.010-06:002024-03-07T18:47:30.476-06:0016568: Surfing The Internet & Intersectionality…? <p style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk9C2osnhOKNDJG78GymzGIJFawl4Us1QH9w6f6rEAvfz8B_kUVDfj-lWq00ZoZmwy5CpkFgI_79016QXRqlxyPFu1-OqPhEEtnG__kP7Dqq0GWvcf1GJrFpdwTFEV9sqltmn5qN4X1G6ZHjpSTqKr7hfRMuKGxX4dBsL0kMeBJHpuSdwCxUgm2w/s432/SOMA-1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="243" data-original-width="432" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk9C2osnhOKNDJG78GymzGIJFawl4Us1QH9w6f6rEAvfz8B_kUVDfj-lWq00ZoZmwy5CpkFgI_79016QXRqlxyPFu1-OqPhEEtnG__kP7Dqq0GWvcf1GJrFpdwTFEV9sqltmn5qN4X1G6ZHjpSTqKr7hfRMuKGxX4dBsL0kMeBJHpuSdwCxUgm2w/s320/SOMA-1.jpg" width="320" /></a></p><p style="text-align: left;">
</p>
<p class="MsoNormal"><span style="font-size: medium;"><a href="https://coming-soon.pt/"><span style="font-family: "Arial",sans-serif;">Coming Soon Lisboa</span></a><span style="font-family: "Arial",sans-serif;">—an
advertising agency in Portugal—partnered with Betclic, Shutterstock Studios,
and </span><a href="https://www.somasurf.org/"><span style="font-family: "Arial",sans-serif;">SOMA
Surf</span></a><span style="font-family: "Arial",sans-serif;"> to address </span><a href="https://www.adsoftheworld.com/campaigns/surfing-through-the-odds-soma-surf-collection"><span style="font-family: "Arial",sans-serif;">an unmet need</span></a><span style="font-family: "Arial",sans-serif;">: the abysmal lack of stock images
featuring Black girls surfing.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Huh?</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Expect a new
wave of possibilities for <a href="https://asalh.org/black-history-themes/">Black
History Month</a> advertising—as well as <a href="http://multicultclassics.blogspot.com/2023/03/16187-tgiffyi-cdo-de-bs-wtf.html">performative
PR</a> during <a href="http://multicultclassics.blogspot.com/2024/03/16566-perfectly-performative-picture-of.html">Women’s
History Month</a>—provided the photographs are royalty-free content.</span></span></p>
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-8880214836081718472024-03-06T02:07:00.005-06:002024-03-06T02:07:35.708-06:0016567: IPG AI BS.<p style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvursxPjh1MaPNHYyFJ8SzKz8srGAB6AB9hGvl4hXfho7F3k52u76I_wce1pPyV6TUjrYXKAFSoIFyxUXJ7K9cYRxZ2p93PYnY0hN_RdIM2hEgUnqh7SHdth6Q4UwabCR1bFQUxq5stR1qJHpPA4b-38Adt2CmM3I6sW49i_hKn3zfcLf-PTMOSw/s2500/IPG_AI_BS.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="700" data-original-width="2500" height="90" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvursxPjh1MaPNHYyFJ8SzKz8srGAB6AB9hGvl4hXfho7F3k52u76I_wce1pPyV6TUjrYXKAFSoIFyxUXJ7K9cYRxZ2p93PYnY0hN_RdIM2hEgUnqh7SHdth6Q4UwabCR1bFQUxq5stR1qJHpPA4b-38Adt2CmM3I6sW49i_hKn3zfcLf-PTMOSw/s320/IPG_AI_BS.jpg" width="320" /> </a></p><p style="text-align: left;">
</p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"><a href="https://digiday.com/media-buying/ipg-places-first-to-market-bets-with-adobe-on-latest-generative-ai-tools/">Digiday</a>
reported <a href="https://multicultclassics.blogspot.com/2024/01/16498-puzzling-poop-from-ipg-and-its.html">IPG</a>
jumped on the <a href="http://multicultclassics.blogspot.com/2024/01/16488-year-in-reviewai-stands-for.html">AI</a>
bandwagon already being driven by <a href="https://multicultclassics.blogspot.com/2024/01/16522-ai-holes-at-publicis-groupe.html">other
White</a> <a href="https://multicultclassics.blogspot.com/2024/01/16525-ai-generated-redundancy.html">holding
companies</a> making mega-million-dollar investments in the wondrous
technology. In this case, IPG is doling out $100 million and will partner with
Adobe to develop generative AI tools. </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";">It’s such a holding
company tactic to buy and/or “acquire” specialization versus having inherent
innovative capabilities.</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";">Hey, will <a href="https://multicultclassics.blogspot.com/2016/09/13347-delayed-wtf-34-ipg-dna-bs.html">IPG</a>
also leverage its numerous <a href="https://multicultclassics.blogspot.com/2015/12/12979-chief-diversity-officers-lament.html">Chief
Diversity Officers</a> to <a href="https://multicultclassics.blogspot.com/2023/12/16460-chief-diversity-officer-ai.html">address
AI decisions</a>? Seems like a propagandistic opportunity to generate <a href="http://multicultclassics.blogspot.com/2023/03/16187-tgiffyi-cdo-de-bs-wtf.html">performative
PR</a> and <a href="https://multicultclassics.blogspot.com/2018/01/13965-delayed-wtf-41presenting.html">divertsity</a>
<a href="http://multicultclassics.blogspot.com/2016/02/13082-ipgobbledygook.html">gobbledygook</a>.</span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt; mso-ligatures: none;">IPG places ‘first-to-market’ bets with Adobe on latest generative AI
tools</span></b></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt; mso-ligatures: none;"> </span></b></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">By <span style="color: black; mso-themecolor: text1;">Michael Bürgi</span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Agency
holding company IPG has chosen to throw its lot in developing the next
iteration of generative AI tools and products with Adobe, per an announcement
the two companies made yesterday.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Although
IPG will also use other generative AI tools from other companies as well as
those of its clients, there are elements to the partnership that will give the
holding company first crack at new Adobe tools — IPG executives referred to it
as a “first-to-market deal” numerous times.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">It’s
part of more than $100 million IPG says it is committing to building out AI
across the holding company. And it builds on relationships the two companies
have already — Adobe is already a major software supplier to IPG.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Jayna
Kothary, IPG’s chief solutions officer, and Jason Brown, who is IPG data unit
Acxiom’s general manager for cloud and platform services, explained the deal as
having three primary prongs.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><strong><span style="font-family: "Arial",sans-serif;">IPG Engine:</span></strong><span style="font-family: "Arial",sans-serif;">
it’s a platform powered by numerous Adobe products under Adobe GenStudio that
IPG’s been building for a long time. It marries data to content to commerce,
with customer experiences as a unifier, designed in a way that’s meant to work
at the intersections of media, CRM and creativity, said Kothary. In other
words, it cuts across all of IPG’s operating units.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">“We
fundamentally believe that we’re going to create value for clients at those
intersections — more than ever before, clients are asking us to generate value
for them across the intersections of media, creative and CRM,” she said.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><strong><span style="font-family: "Arial",sans-serif;">The broader partnership with Adobe:</span></strong><span style="font-family: "Arial",sans-serif;"> Adobe software, via GenStudio, will
power content production across IPG, which Kothary said is already a platinum
implementation partner of Adobe’s. And IPG will get first access to some of the
software giant’s newest generative AI tools — not exclusively but before other
customers can sign up for them.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">“To
best serve our clients we need to be connected across IPG across all of the
agencies serving those clients in a really consistent way,” said Kothary.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><strong><span style="font-family: "Arial",sans-serif;">Acxiom and Adobe:</span></strong><span style="font-family: "Arial",sans-serif;"> Several of Acxiom’s data tools, from a wealth of data
knowledge on consumers (Brown said Acxiom has on average 8,000 data attributes
for every U.S. consumer, for example) to its Real ID and other data matching
technology will be integrated into Adobe products, said Brown.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">“The
next step is, all of that rich data that informed how we chose the audience
with the individuals and what offer we were going to give them — now we can
take that same data and we can inform the content and the creative through
which they’re delivered that offer,” said Brown.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Kothary
added that IPG and Adobe have an agreement to endorse each other’s products
when jointly going to market. “They [Adobe] are advocates of the way we deliver
implementation services of their products to clients,” she added.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">The
news was met by analysts as interesting, but not necessarily earth shattering,
since there is no exclusivity — and other holding companies have already
announced their partnerships. Indeed, Havas last October announced a
similar deal to expand its relationship with Adobe, principally via GenStudio.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Independent
media analyst Brian Wieser noted the partnership is also not unlike WPP’s
partnership with Nvidia last year, in that it sounds lofty but isn’t hugely
substantive — almost more of a virtue signaling to clients that IPG is taking
gen AI seriously.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Similarly,
Jay Pattisall, Forrester’s principal agency analyst, noted that IPG joins WPP,
Publicis Groupe and Omnicom in announcing AI investments. “Marketing operating
systems are about to take off, both inside agencies and brands willing to
invest the dollars to build their own,” he said.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">“Within
six months we’ll see brand AI models, bespoke marketing machines or algorithms,
as standard offerings in agency pitches,” Pattisall added. “Brand AI models
will have speed up content velocity and scale, increase cost efficiency,
improve productivity and build competitive advantages for the brands and
agencies using them.”</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<span style="font-size: medium;"><span style="font-family: "Arial", sans-serif;">Speaking of pitches, given the abilities that
generative AI will have on boosting the speed and creative limitations on
creative agencies, one informed observer of IPG who declined to speak for
attribution noted that IPG might have kept its BMW business if it had this
platform in place.</span></span>
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{page:WordSection1;}</style>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-73119627830922397212024-03-05T00:37:00.005-06:002024-03-05T00:37:34.593-06:0016566: Perfectly Performative Picture Of Women Leaders In Adland…?<p style="text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_I4DW_a2LxmXU8b2umdicpjp5Sb9MkqTXCeh543NUsAzYVT-mrsC_OO7jybj2hnt71yGs8XXRzHb1-z-duSTYIyG4GuUIZFyoDZuhbqaw8qI3K8FkqjknhPJynuzrHSDP_99T__T751WvClWzLIvlNxpJCaJmzIhzK_U60pQYIOzL3dyr-RYFvg/s864/AD_AGE_WOMEN.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="800" data-original-width="864" height="296" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_I4DW_a2LxmXU8b2umdicpjp5Sb9MkqTXCeh543NUsAzYVT-mrsC_OO7jybj2hnt71yGs8XXRzHb1-z-duSTYIyG4GuUIZFyoDZuhbqaw8qI3K8FkqjknhPJynuzrHSDP_99T__T751WvClWzLIvlNxpJCaJmzIhzK_U60pQYIOzL3dyr-RYFvg/s320/AD_AGE_WOMEN.jpg" width="320" /></a></div><p></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><a href="https://adage.com/womenshistorymonth2024"><span style="font-family: "Arial",sans-serif;">Advertising Age</span></a><span style="font-family: "Arial",sans-serif;"> is commemorating </span><a href="https://www.womenshistorymonth.gov/"><span style="font-family: "Arial",sans-serif;">Women’s
History Month</span></a><span style="font-family: "Arial",sans-serif;"> with
guest essays by “women industry leaders” sharing their career lessons.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Okay, except
the image illustrating the series (depicted above) is hardly representative of
the women leading in Adland. The image below delivers far greater accuracy—and
would be a perfect representation with the addition of many more blondes.</span></span></p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIpsXtvOgICD9YndZ5oe-DBthCgdEP6BlLWBLA7twibxglV6YygPjT4NRX1jGtHTWtO5nGZhxdx2FwbOB0BeNVlFFz2ACgRsuZWs0z9sXRDJaI7nli3JqIW40pkIPtgts0VWKa6jKOqT0WMAA1eMiqmSrhaXzoPkikndDRBfu63xG3N_pGKpRjUA/s720/AD_AGE_WOMEN_TRUE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="535" data-original-width="720" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIpsXtvOgICD9YndZ5oe-DBthCgdEP6BlLWBLA7twibxglV6YygPjT4NRX1jGtHTWtO5nGZhxdx2FwbOB0BeNVlFFz2ACgRsuZWs0z9sXRDJaI7nli3JqIW40pkIPtgts0VWKa6jKOqT0WMAA1eMiqmSrhaXzoPkikndDRBfu63xG3N_pGKpRjUA/s320/AD_AGE_WOMEN_TRUE.jpg" width="320" /></a></span></div><p></p>
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{page:WordSection1;</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-67876487750228681782024-03-04T00:16:00.004-06:002024-03-04T00:16:39.915-06:0016565: Hitting The Brakes For Neurodiversity…?<p style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIyeW3So6hMlIdyuZitLU5s4vSDEsYaa3Cf74WEV_oXzzQSvCZza5cyIrRHU-d4oZgFGAFdWjlcxYNT1Ivt2rFVrMy82NQM7-f2MKoV6WrOfBn_yxF9KxzySWTUMVgtWedpIl7RRxHzbX1Oxo9L8TUkxByvPyjIDCnewP7yfGQIZVe07fNPnQevQ/s1920/AUTISTICA-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIyeW3So6hMlIdyuZitLU5s4vSDEsYaa3Cf74WEV_oXzzQSvCZza5cyIrRHU-d4oZgFGAFdWjlcxYNT1Ivt2rFVrMy82NQM7-f2MKoV6WrOfBn_yxF9KxzySWTUMVgtWedpIl7RRxHzbX1Oxo9L8TUkxByvPyjIDCnewP7yfGQIZVe07fNPnQevQ/s320/AUTISTICA-1.jpg" width="320" /></a></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">This </span><a href="https://www.autistica.org.uk/get-involved/employers/ndei/employersindex"><span style="font-family: "Arial",sans-serif;">Autistica</span></a><span style="font-family: "Arial",sans-serif;"> </span><a href="https://www.adsoftheworld.com/campaigns/neurodiversity-employers-index-ndei"><span style="font-family: "Arial",sans-serif;">campaign</span></a><span style="font-family: "Arial",sans-serif;"> seeks to build awareness and increase
employment opportunities for neurodivergent people. Okay, but putting so much
text—and QR codes (!)—on outdoor billboards seems, well, crazy. Or downright
dangerous if the audience is trying to drive while reading and scanning the
content.</span></span></p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc7COVoyfUAZjIyDXou46KPD_tcqdJxgn9PPs4Rw-UzdFeOGbBnOwMJoxCf6S4R-zBWOpm7lMbVxTY6QWE0TkRNg9bUE7vBKTyMiH3B3tINo6gUmkZE_YkbxkXIizJv_0LoVt2_T1wuDfFOxKIsuGZiG53nSw-XSRtGdt-KcB480V_rLuSZUljWw/s1891/AUTISTICA-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1064" data-original-width="1891" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc7COVoyfUAZjIyDXou46KPD_tcqdJxgn9PPs4Rw-UzdFeOGbBnOwMJoxCf6S4R-zBWOpm7lMbVxTY6QWE0TkRNg9bUE7vBKTyMiH3B3tINo6gUmkZE_YkbxkXIizJv_0LoVt2_T1wuDfFOxKIsuGZiG53nSw-XSRtGdt-KcB480V_rLuSZUljWw/s320/AUTISTICA-2.jpg" width="320" /></a></span></div><span style="font-size: medium;"><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhntzDF1RepUCYyTWaw-Ao7p2OGSDOafLXv7wPieliGSLZh57ST04yfqezrqTAkzrRya6dyq92oCqJ4OerfHpDDuNHPxh8P_9shA-5LkNttRFJrYM9zNV-uuiAocL2lrsvBFutPCSD8U2E_Ocozd_bJT5Q5SSS8Sb010GxR560e6lj7DAjj14G7tA/s1920/AUTISTICA-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhntzDF1RepUCYyTWaw-Ao7p2OGSDOafLXv7wPieliGSLZh57ST04yfqezrqTAkzrRya6dyq92oCqJ4OerfHpDDuNHPxh8P_9shA-5LkNttRFJrYM9zNV-uuiAocL2lrsvBFutPCSD8U2E_Ocozd_bJT5Q5SSS8Sb010GxR560e6lj7DAjj14G7tA/s320/AUTISTICA-3.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghnmnqwNaj2T7gvTX0k8nhAb_-YSz3EGcc7werUcYybEOnBRy86mIWhd20CRak1qu1QAOONwtIUnmQszQtOuc6JrKQNvszsJRfItZD7qHbV4-fAl_xfW9eVG330mwGBFCMQ5jiux2YskHXpmm2x2L13qLfSea_66zBV2NHr0k7VokBOdBp-l4SyQ/s2200/AUTISTICA-4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2200" data-original-width="1458" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghnmnqwNaj2T7gvTX0k8nhAb_-YSz3EGcc7werUcYybEOnBRy86mIWhd20CRak1qu1QAOONwtIUnmQszQtOuc6JrKQNvszsJRfItZD7qHbV4-fAl_xfW9eVG330mwGBFCMQ5jiux2YskHXpmm2x2L13qLfSea_66zBV2NHr0k7VokBOdBp-l4SyQ/s320/AUTISTICA-4.jpg" width="212" /></a></div></span><p></p>
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<p class="MsoNormal"><span style="font-family: "Arial",sans-serif;"><span style="font-size: medium;">Is Groupon
messing around with groupings? Vaginal steaming, all you can eat buffet, and
seafood dinner—culminating with an invitation to unwrap joyful memories.</span></span></p>
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{page:WordSection1;}</style>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-36791206975323744202024-03-02T01:17:00.007-06:002024-03-02T01:20:08.678-06:0016563: French Fatphobia Fest.<p style="text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwJbic-QKR1XKxke3PE7VZ6RU0iuShd8Ma7RPWjnzAmkbPHCogFd-XVsfsdKFFlyKZIUf8kf91uAiy-fSelPPskhzw2GOth6B11uPAGAf_olIWcuB1MtLz50naw53fVz-XPrMHGAZZpmwPMoidSrfJHiKUl4VwRL5SHmSi8IVFPRwSjre2sqEU4g/s2200/CNAO-1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2200" data-original-width="1488" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwJbic-QKR1XKxke3PE7VZ6RU0iuShd8Ma7RPWjnzAmkbPHCogFd-XVsfsdKFFlyKZIUf8kf91uAiy-fSelPPskhzw2GOth6B11uPAGAf_olIWcuB1MtLz50naw53fVz-XPrMHGAZZpmwPMoidSrfJHiKUl4VwRL5SHmSi8IVFPRwSjre2sqEU4g/s320/CNAO-1.jpg" width="216" /></a></div><p></p><p style="text-align: left;">
</p>
<p class="MsoNormal"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"><span style="font-size: medium;">The French Obese
National Associations Collective (<a href="https://cnao.fr/">CNAO</a>) and
White advertising agency <a href="https://betc.com/fr/">BETC Paris</a> created
this campaign to <a href="https://www.adsoftheworld.com/campaigns/fighting-fatphobia-on-world-obesity-day">fight
fatphobia</a> during World’s Obesity Day, which will be marked on March 4. Expect
World’s Obesity Day to get tons of attention versus Black History Month.</span></span></p>
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{page:WordSection1;}</style><span face=""Arial",sans-serif" style="color: black; mso-fareast-font-family: "Times New Roman";"><span style="font-size: medium;"> <br /></span></span><p class="MsoNormal" style="text-align: center;"><span face=""Arial",sans-serif" style="color: black; mso-fareast-font-family: "Times New Roman";"><span style="font-size: medium;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_IVZA44TdoxwReIo-GKCOz1jm8b1UqdQfLHss-rXJDDuAnS88AX2zVF4_eobeKo42aMlxxaDBw31iDsCrisO97WNqwh-iuy3zhVNns2gVVSN7gRcRTP2BF2gT4NNmv7AkHAT3mx7am7hm0w7YYMndedLHj-KGaNQPeOeA1-leUxrZwLeKuV2mxQ/s2200/CNAO-2.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2200" data-original-width="1488" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_IVZA44TdoxwReIo-GKCOz1jm8b1UqdQfLHss-rXJDDuAnS88AX2zVF4_eobeKo42aMlxxaDBw31iDsCrisO97WNqwh-iuy3zhVNns2gVVSN7gRcRTP2BF2gT4NNmv7AkHAT3mx7am7hm0w7YYMndedLHj-KGaNQPeOeA1-leUxrZwLeKuV2mxQ/s320/CNAO-2.jpg" width="216" /></a></span></div><span style="font-size: medium;"><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD5oaxHv1ki8H67jfaYAaV5GXDt4vp2SV48MUkKzqvMacFqW8qXzEwfyvZ1hbkBJ0a4-NZBI2IchgAiuEQHnybtUDyCpaOAd6S6YSwvJT-3wb799sMTrUM4BDOWiubGAxBqrxTHBH8DFXhhaYaEgHMmV2nMcBxLIP8DWSR80Sp9_tnGOBqZxTB6Q/s2200/CNAO-3.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2200" data-original-width="1488" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD5oaxHv1ki8H67jfaYAaV5GXDt4vp2SV48MUkKzqvMacFqW8qXzEwfyvZ1hbkBJ0a4-NZBI2IchgAiuEQHnybtUDyCpaOAd6S6YSwvJT-3wb799sMTrUM4BDOWiubGAxBqrxTHBH8DFXhhaYaEgHMmV2nMcBxLIP8DWSR80Sp9_tnGOBqZxTB6Q/s320/CNAO-3.jpg" width="216" /></a></div></span><p></p>
HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-4467970070271068512024-03-01T00:36:00.000-06:002024-03-01T00:36:09.638-06:0016562: BHM 2024—DESTA.<p style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk1stuUGwfWt1SWaFXuH4eh1sc79MT0BM7FnTxYLsU5KDxTbhYcffayuemOWUy5732AmYOgs8KtFavICCVYjAs5dx-ocIeAah8vX3sCsp2AUodOUAA5KcNReF0iR5J3U6g2apzGMVYl8p8bsHA8L3vehPy6uQQcD9yDkjgc7s6m43x3jV9aeQyNg/s1080/DESTA-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk1stuUGwfWt1SWaFXuH4eh1sc79MT0BM7FnTxYLsU5KDxTbhYcffayuemOWUy5732AmYOgs8KtFavICCVYjAs5dx-ocIeAah8vX3sCsp2AUodOUAA5KcNReF0iR5J3U6g2apzGMVYl8p8bsHA8L3vehPy6uQQcD9yDkjgc7s6m43x3jV9aeQyNg/s320/DESTA-1.jpg" width="320" /></a></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Montreal-based
Black Community Network <a href="https://destabyn.org/">DESTA</a> teamed with
Global Health and Wellness Advertising Agency <a href="https://tankww.com/en/">TANK
Worldwide</a> to create <a href="https://www.adsoftheworld.com/campaigns/speechlist">Speechlist</a>—touted
as a Black History Month initiative.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">There’s
something odd about the endeavor, beyond being among very, very few BHM
campaigns ever posted at Ads of the World—and soon to be totally eclipsed by
International Women’s Day and Women’s History Month hype. </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"><a href="https://destabyn.org/about-us/">DESTA</a> clearly articulates its mission
and goals; plus, team members are listed by name and bios.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">TANK Worldwide
is fuzzily tied to WPP and White advertising agency Grey; plus, leadership and
staff are hidden from view at the corporate website.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Can’t help but
think TANK viewed Speechlist as a checklist item—that is, the work represents
performative, box-checking propaganda.</span></span></p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2dHf7ecK05_PwEA10UiKY8eWrRkNWHacIfHjqW3nxqD54gxHdhWDRjM8S3KorL_kW9t9rtUSQEiTBoXLhgplklOIXc-v82_6kdh7teLWbmthr0R_L7uDJJX4FbmooEv4cWzhKiHmqv1DFJOUtOAGrW5EcSE1KZmwbezX_B9zvBdF20NElZt2y9w/s1080/DESTA-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2dHf7ecK05_PwEA10UiKY8eWrRkNWHacIfHjqW3nxqD54gxHdhWDRjM8S3KorL_kW9t9rtUSQEiTBoXLhgplklOIXc-v82_6kdh7teLWbmthr0R_L7uDJJX4FbmooEv4cWzhKiHmqv1DFJOUtOAGrW5EcSE1KZmwbezX_B9zvBdF20NElZt2y9w/s320/DESTA-2.jpg" width="320" /></a></span></div><span style="font-size: medium;"><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNEoSx7XL5ufK4ck74DDDDQHmsor6V4o1Cq8BKm8jxtOGUupNb5kzxQAZxYSkCFdNGvdpBr7yd0Cjj39C6myvPUqy2RAEhvWQTISFujdDVaDvqs0yt5BBJFyqcuEdz_pU19fNA4afA9RgrYukK4Jd2xZtEQEekll5E-PRaaI-PbFC1mTRWIpUMeg/s1080/DESTA-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNEoSx7XL5ufK4ck74DDDDQHmsor6V4o1Cq8BKm8jxtOGUupNb5kzxQAZxYSkCFdNGvdpBr7yd0Cjj39C6myvPUqy2RAEhvWQTISFujdDVaDvqs0yt5BBJFyqcuEdz_pU19fNA4afA9RgrYukK4Jd2xZtEQEekll5E-PRaaI-PbFC1mTRWIpUMeg/s320/DESTA-3.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkKvuOqGq0k-myqH0klgoG0186dqqvaZzRuPUCPGoDNIPK-vwlhXpQLI9pXV-lOri9wniYpNq7L3jT-hu0iYaguZsJ-JTAsES05lyvit7E-eelDOCPWwv-Py2lZd_OrykXPoaFAOJ0KmDZKhp6qfm4pjUSS1pU82iPYv3CYAfVjWM4vUnRboQ7KA/s1080/DESTA-4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkKvuOqGq0k-myqH0klgoG0186dqqvaZzRuPUCPGoDNIPK-vwlhXpQLI9pXV-lOri9wniYpNq7L3jT-hu0iYaguZsJ-JTAsES05lyvit7E-eelDOCPWwv-Py2lZd_OrykXPoaFAOJ0KmDZKhp6qfm4pjUSS1pU82iPYv3CYAfVjWM4vUnRboQ7KA/s320/DESTA-4.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbCMK3Y-kavlLGc72g7qGwTks_8hk3GOwP7if-YOa5f3TT4T_GMyikoIGNt0JNuroyZLbPeolvMm6EXewonYzrqgtQcAwKuLAIkq6W26Ha3VsqIfUKMqPHP_KfxSBKao2VV2Cm4ZBWyPg9aActs6nmNOxVHqxMfjO5AyfUW0U5uJMJIOk0_Y08nA/s1080/DESTA-5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbCMK3Y-kavlLGc72g7qGwTks_8hk3GOwP7if-YOa5f3TT4T_GMyikoIGNt0JNuroyZLbPeolvMm6EXewonYzrqgtQcAwKuLAIkq6W26Ha3VsqIfUKMqPHP_KfxSBKao2VV2Cm4ZBWyPg9aActs6nmNOxVHqxMfjO5AyfUW0U5uJMJIOk0_Y08nA/s320/DESTA-5.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6jW-XktfLKU6t_zJp-CKMy5MJ2z-J8_S1VQPMr2i2tu34BcFLBhtMgAmhaLH1yxooi8bAW7tGdapKp0E6IJaLrhD6GBSHVD2N64rQgnjemniJNijRZSauy-m86Ffbde5zoeTjwulvILOPHd9l-WGUe0k42gCLbd_tF80IqbQSINFmi5sTBGxz6A/s1080/DESTA-6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6jW-XktfLKU6t_zJp-CKMy5MJ2z-J8_S1VQPMr2i2tu34BcFLBhtMgAmhaLH1yxooi8bAW7tGdapKp0E6IJaLrhD6GBSHVD2N64rQgnjemniJNijRZSauy-m86Ffbde5zoeTjwulvILOPHd9l-WGUe0k42gCLbd_tF80IqbQSINFmi5sTBGxz6A/s320/DESTA-6.jpg" width="320" /></a></div></span><p></p>
<p style="text-align: left;"><style>@font-face
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-58841533498842959502024-02-29T00:36:00.006-06:002024-02-29T00:37:16.086-06:0016561: BHM 2024—BBH.<p style="text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKQsxYJbkeaZ6xLekHABzV9TK7kS_Q_scbz8K_Stk5ihk76GJY1I6X6otPovjn9CJhjfmTKY9RgdoORsvccRM8PEzWE9JkbyGbpY6I5HogtQWm4sgETaw4G64LC9tcan7DtvybHx05t9iHVDeNnW3tZSyvB74YKXvmY2wTgTaL35IP0hAuGpOu6w/s1500/BHM_2024_BBH.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="685" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKQsxYJbkeaZ6xLekHABzV9TK7kS_Q_scbz8K_Stk5ihk76GJY1I6X6otPovjn9CJhjfmTKY9RgdoORsvccRM8PEzWE9JkbyGbpY6I5HogtQWm4sgETaw4G64LC9tcan7DtvybHx05t9iHVDeNnW3tZSyvB74YKXvmY2wTgTaL35IP0hAuGpOu6w/s320/BHM_2024_BBH.jpg" width="146" /></a><span face=""Arial",sans-serif"> </span></div>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">It’s probably
not a BHM stunt, but is this internship promotion from White advertising agency
</span><a href="https://multicultclassics.blogspot.com/2023/03/10663-confronting-bullshit-with-wit.html"><span style="font-family: "Arial",sans-serif;">BBH</span></a><span style="font-family: "Arial",sans-serif;"> an indicator of progress—or </span><a href="https://multicultclassics.blogspot.com/2023/03/16187-tgiffyi-cdo-de-bs-wtf.html"><span style="font-family: "Arial",sans-serif;">performative propaganda</span></a><span style="font-family: "Arial",sans-serif;">? </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">After all, it’s
hard to forget how </span><a href="https://multicultclassics.blogspot.com/2016/02/13062-black-sheep-white-shop.html"><span style="font-family: "Arial",sans-serif;">BBH</span></a><span style="font-family: "Arial",sans-serif;"> handled the 2009 </span><a href="http://multicultclassics.blogspot.com/2009/04/6689-just-another-day-with-diversity.html"><span style="font-family: "Arial",sans-serif;">Diversity In Advertising Career Day</span></a><span style="font-family: "Arial",sans-serif;">, setting up an empty table with a sign
requesting candidates drop off résumés.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">So, is the </span><a href="https://multicultclassics.blogspot.com/2012/06/10243-sir-john-hegarty-on-diversity.html"><span style="font-family: "Arial",sans-serif;">BBH</span></a><span style="font-family: "Arial",sans-serif;"> </span><a href="https://jobs.smartrecruiters.com/ni/PublicisGroupe/3cfeb410-8633-4c4c-b47f-2f8583453959-bbh-barn-summer-internship-program-2024"><span style="font-family: "Arial",sans-serif;">Barn</span></a><span style="font-family: "Arial",sans-serif;"> demonstrating an authentic attempt to reach out to
non-Whites—or will “Black sheep” literally be herded into a manure-filled
facility for faux friendliness?</span></span></p>
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-91889433695038945972024-02-29T00:34:00.000-06:002024-02-29T00:34:11.348-06:0016560: BHM 2024—Verizon.<p style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidlghcqb05h4fqMyRQ9HvRL-04YklCQPoilk4NbTTEBX0qvi4YLmNX-n4of2AbC8kItVTwysj71yrtAkqjqZC8c0Bqs5P5s2Vq9G7caMjTLXjniru8K2tUw0V9eM-fdqMdjW_RlaKhWf9zkAsdYVHMnRYxCVHoYjbPLLHLc4GPGv8DqPQzIEED5w/s432/BHM_2024_VERIZON_BOLD.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="234" data-original-width="432" height="173" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidlghcqb05h4fqMyRQ9HvRL-04YklCQPoilk4NbTTEBX0qvi4YLmNX-n4of2AbC8kItVTwysj71yrtAkqjqZC8c0Bqs5P5s2Vq9G7caMjTLXjniru8K2tUw0V9eM-fdqMdjW_RlaKhWf9zkAsdYVHMnRYxCVHoYjbPLLHLc4GPGv8DqPQzIEED5w/s320/BHM_2024_VERIZON_BOLD.jpg" width="320" /></a></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">For BHM 2024, </span><a href="https://multicultclassics.blogspot.com/2023/05/16261-dysfunctional-disconnection-from.html"><span style="font-family: "Arial",sans-serif;">Verizon</span></a><span style="font-family: "Arial",sans-serif;"> presented </span><a href="https://multicultclassics.blogspot.com/2023/03/16187-tgiffyi-cdo-de-bs-wtf.html"><span style="font-family: "Arial",sans-serif;">performative propaganda</span></a><span style="font-family: "Arial",sans-serif;">, </span><a href="https://multicultclassics.blogspot.com/2009/03/6499-culturally-clueless-faqsnumber-10.html"><span style="font-family: "Arial",sans-serif;">delegating</span></a><span style="font-family: "Arial",sans-serif;"> matters to: 1) </span><a href="https://www.verizon.com/about/news/speed-february-1-2024"><span style="font-family: "Arial",sans-serif;">corporate ERG BOLD</span></a><span style="font-family: "Arial",sans-serif;"> (Black Originators, Leaders and Doers—a
group marking its 40th anniversary); 2) </span><a href="https://www.linkedin.com/showcase/verizon-policy/about/"><span style="font-family: "Arial",sans-serif;">Verizon Public Policy</span></a><span style="font-family: "Arial",sans-serif;"> (whatever the fuck that team does),
and; 3) </span><a href="https://plusplay.verizon.com/discover/"><span style="font-family: "Arial",sans-serif;">streaming services</span></a><span style="font-family: "Arial",sans-serif;"> hyping special BHM programming—which
essentially translates to any movie or TV series starring Black people.</span></span></p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaMaI5Zxu5obNCw376J-kJUTuJgnx_w1njZoJJ2Gfysrijkt-lHjUuepqJ32sfk1pPC1EpUjNR0UhtLtBd40dB3CvSmaWQg5KkZmly3Kr2Qy4aQma2Fo_pCdBk2OQVOMh9eTG5FVh6b3gJQZaSBwoNHC4M1Ya7rwMlGZf6O_cOe29AAQbapCCPCQ/s720/BHM_2024_VERIZON_TV.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="313" data-original-width="720" height="139" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaMaI5Zxu5obNCw376J-kJUTuJgnx_w1njZoJJ2Gfysrijkt-lHjUuepqJ32sfk1pPC1EpUjNR0UhtLtBd40dB3CvSmaWQg5KkZmly3Kr2Qy4aQma2Fo_pCdBk2OQVOMh9eTG5FVh6b3gJQZaSBwoNHC4M1Ya7rwMlGZf6O_cOe29AAQbapCCPCQ/s320/BHM_2024_VERIZON_TV.jpg" width="320" /></a></span></div><span style="font-size: medium;"><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkesjgWrGVx5gChECjERSQvtH9-slKaNLYqCrrqhxV1LtDDJOsK81kyqhH2XmJkrBrj1PlB_xjD5YFNPFIXWpdVNXgUppGobU2ZMvYN8c7CJ4W2IoO5I7Bf4HnezPafMsAKAAIQPEw8eLgi6M8l2BrqjAN1Ca3DPxn7frMqmiYFLWkpr4mKNea-Q/s765/BHM_2024_VERIZON_POLICY.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="765" data-original-width="360" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkesjgWrGVx5gChECjERSQvtH9-slKaNLYqCrrqhxV1LtDDJOsK81kyqhH2XmJkrBrj1PlB_xjD5YFNPFIXWpdVNXgUppGobU2ZMvYN8c7CJ4W2IoO5I7Bf4HnezPafMsAKAAIQPEw8eLgi6M8l2BrqjAN1Ca3DPxn7frMqmiYFLWkpr4mKNea-Q/s320/BHM_2024_VERIZON_POLICY.jpg" width="151" /></a></div></span><p></p>
<p style="text-align: left;"><style>@font-face
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-45444763614933957152024-02-28T18:44:00.005-06:002024-02-28T18:44:58.482-06:0016559: BHM 2024—Karen Blackett.<p style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSLP32iN9UfGQfbsTXH1Fm84iEmz5x692BZC0AkhnuW2cSooJA72uDx-1pF8-iUvFtFahROfq5YGagEI3yo73XmkJNa7J8n-71lVanEhbBvQEGjS7MOnyRazqQF-F73tzS9yARFD9Flay9-J8HTNU5gCXrz-F0VDY89yHwUAtXtTtaG-Agzqm1QQ/s432/BHM_2024_BLACKETT.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="270" data-original-width="432" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSLP32iN9UfGQfbsTXH1Fm84iEmz5x692BZC0AkhnuW2cSooJA72uDx-1pF8-iUvFtFahROfq5YGagEI3yo73XmkJNa7J8n-71lVanEhbBvQEGjS7MOnyRazqQF-F73tzS9yARFD9Flay9-J8HTNU5gCXrz-F0VDY89yHwUAtXtTtaG-Agzqm1QQ/s320/BHM_2024_BLACKETT.jpg" width="320" /></a></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";">Although it’s
technically not a BHM 2024 moment, <a href="https://www.mediapost.com/publications/article/393905/longtime-wpp-executive-blackett-stepping-down-afte.html">MediaPost</a>
reported <a href="https://multicultclassics.blogspot.com/2022/09/15956-theres-new-ruler-in-uk.html">President
of WPP UK</a> <a href="https://multicultclassics.blogspot.com/2014/11/12231-most-influential-karen-blackett.html">Karen</a>
<a href="https://multicultclassics.blogspot.com/2018/05/14161-blackett-is-beautiful.html">Blackett</a>
is leaving to pursue “other interests and opportunities”—which is actually a
monumental Black history event for Adland. The “other interests and
opportunities” will greatly benefit from Blackett’s genius. </span></i></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt; mso-ligatures: none;">Longtime WPP Executive Blackett Stepping Down After 29 Years At The
Company</span></b><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">By <span style="color: black; mso-themecolor: text1;">Steve McClellan</span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none; mso-themecolor: text1;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">WPP
announced today that Karen Blackett, UK country president, is leaving
after nearly 29 years with the company.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Blackett
is set to depart this summer to pursue other interests and opportunities,
according to the company.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">She
joined WPP via media agency MediaCom (now part of EssenceMediacom), rising to
become UK CEO.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Blackett
also spent three years as COO of MediaCom EMEA. In 2020 she became UK CEO of
GroupM, and is credited with leading the company through a time of significant
transformation and uncertainty due to the global pandemic.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Blackett
has been a staunch advocate for greater industry diversity and business
generally. She played a central role in WPP’s response to the murder of
George Floyd and its repercussions around the world.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">In
2011, she introduced the first government-backed apprenticeship program in the
media sector, and in 2018 she was appointed by the UK Prime Minister as Race
Equality Business Champion. More recently she was instrumental in the creation
of the UK Inclusion Board to share learnings and elevate best practice policies
around DEI companywide.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">And
her contributions have been recognized beyond the advertising and media
industries. She has topped the UK’s EMpower, HERoes and Powerlist rankings, and
been featured in the Vogue 25 Most Influential Women in Britain. In 2014 she
was awarded an OBE for services to media and communications.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">CEO
Mark Read stated: “Karen has continually been a positive force for change in
our industry and her commitment and unwavering loyalty to WPP and our clients
have benefitted the company in many ways.”</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Blackett
said: “I will miss our brilliant people in our agencies, our clients and the
creativity of our teams. I am always on a growth journey, and the time is right
to pursue this outside of WPP.”</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Separately,
in the U.S. today EssenceMediacom confirmed a leadership change.</span></span></p>
<p style="text-align: left;"><style>@font-face
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-17365511604198608842024-02-27T00:18:00.003-06:002024-02-27T00:18:23.488-06:0016558: BHM 2024—Blaxit.<p style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBuq51aHA9uo5dotaonnsAHiEn1Fz1GDrX9fTbrW4TrH9S46dj4Q4lgVfvwIrCZ_Rb3Ljr9F3zerPC4wDqEl4B7QSNcZBzdRw4jVSNJ36SQB9X9lZ2iLyxqM9VFjyeCsMz_fKozPTqbG0RIgk_2yu9Xdj6MAeB9nYN4t75-FgAxm3jet4Le81wWA/s648/BHM_2024_BLAXIT.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="402" data-original-width="648" height="199" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBuq51aHA9uo5dotaonnsAHiEn1Fz1GDrX9fTbrW4TrH9S46dj4Q4lgVfvwIrCZ_Rb3Ljr9F3zerPC4wDqEl4B7QSNcZBzdRw4jVSNJ36SQB9X9lZ2iLyxqM9VFjyeCsMz_fKozPTqbG0RIgk_2yu9Xdj6MAeB9nYN4t75-FgAxm3jet4Le81wWA/s320/BHM_2024_BLAXIT.jpg" width="320" /></a></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";">It’s technically not
related to BHM 2024, but </span></i><a href="https://www.nytimes.com/2024/02/16/realestate/african-americans-africa.html"><i><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";">The
New York Times</span></i></a><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> published a story on
Black Americans moving to Africa. Expect White advertising agencies FCB/Six
Toronto and Forsman & Bodenfors to credit their 2019 </span></i><a href="https://multicultclassics.blogspot.com/2019/04/14595-fcb-stands-for-fucking-clueless.html"><i><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";">Black
& Abroad</span></i></a><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></i><a href="https://multicultclassics.blogspot.com/2019/06/14669-cannes-goes-back-to-cultural.html"><i><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";">campaign</span></i></a><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> for inspiring the migration.</span></i></span></p><p class="MsoNormal"><span style="font-size: medium;"><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></i></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: medium;"><i><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"></span></i></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: medium;"><i><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjETAzJOwQg7SVYA9QFzgVEs2_zQMuewpLom6UrioCGzI8a8_kzCCQ6mPgBRBIvxupLepH3RdskgvnVRxK1koqpzLk21tPIXG1W3OZifA4K9iCfJshJkqifphbohTkh0A-sHSBla8g5OnJIaVMWb_Cm6CgEIVcV6dMOvyf93h-ZSaPOEX-CN1MWzQ/s864/BHM_2024_BLACK_ABROAD_GBTA.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="486" data-original-width="864" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjETAzJOwQg7SVYA9QFzgVEs2_zQMuewpLom6UrioCGzI8a8_kzCCQ6mPgBRBIvxupLepH3RdskgvnVRxK1koqpzLk21tPIXG1W3OZifA4K9iCfJshJkqifphbohTkh0A-sHSBla8g5OnJIaVMWb_Cm6CgEIVcV6dMOvyf93h-ZSaPOEX-CN1MWzQ/s320/BHM_2024_BLACK_ABROAD_GBTA.jpg" width="320" /></a></i></span></div><p></p><p class="MsoNormal" style="text-align: left;">
</p><p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt; mso-ligatures: none;"><br /></span></b></span></p><p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt; mso-ligatures: none;">Blaxit: Tired of Racism, Black Americans Try Life in Africa</span></b><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt; mso-ligatures: none;">Black people make up about 14 percent of the U.S. population. Many of
them are wondering what it would be like to be part of a majority.<span style="color: black;"></span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">By
Colette Coleman</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Jes’ka
Washington lives in a six-bedroom house on a hill with avocado trees and a
spectacular view, not far from the rabbit farm she runs. For less than $50,000,
Shoshana Kirya-Ziraba and her husband built a four-bedroom, two-bathroom house
on family farmland with goats, turkeys and about a thousand chickens. Mark and
Marlene Bradley now call themselves islanders and the owners of three homes
cooled by ocean breezes.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">All
of them are Black Americans who found their new homes in Africa. They are
enjoying the substantially lower cost of living and, more important, they said,
the absence of the racism and discrimination they experienced in the United
States.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">The
Covid pandemic and the racial reckoning in the wake of the murder of George
Floyd led some Black Americans to seek a different way of life abroad, in a
movement that some are calling Blaxit.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Those
moving to Africa are also looking for an ancestral connection. Their migration
is less about money and more about acceptance, a path that many intellectuals
and artists have taken before.</span><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Today,
a new life in Africa is open to people of varied professions who can work
remotely. Immigration has been fueled by vocal proponents on social media and
by government programs like Sierra Leone’s path to citizenship and Ghana’s Beyond
the Return campaign; according to the Diaspora Affairs Office of Ghana, at
least 1,500 African Americans moved to the country between 2019 and 2023.
Despite the potential concerns for newcomers — including a wave of extreme
anti-L.G.B.T.Q. policies across the continent — Black Americans are still
making the trip.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Ms.
Washington, 46, of Houston, relocated to Rwanda in 2020. Mrs. Kirya-Ziraba, 40,
moved to Uganda from Texas in 2021. The Bradleys, who are in their 60s, settled
in Zanzibar in 2022.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Ashley
Cleveland, 39, a mother of two who runs a company that helps foreigners invest
in and grow their businesses in Africa, relocated from Atlanta to Dar es
Salaam, Tanzania, in 2020 and is now based in South Africa. She said she
appreciates that in much of Africa, race is “an abstract concept.”</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">“Seeing
Black African people on the money, on the billboards, you immediately eliminate
your Blackness,” she said. She welcomed this change for her children, who were
9 and 2 when they left the United States. Her older daughter, whose skin tone
is deep brown, was no longer “bullied because of her complexion,” she said.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif;">‘We’re
at Home’</span></b></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">The
Exodus Club has been helping people in the African diaspora move to the
continent since 2017. R.J. Mahdi, 38, a consultant for the group, moved from
Ohio to Senegal 10 years ago.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Mr.
Mahdi said he had seen an increase in the number of Black Americans relocating
to Africa in the past several years. “There are 10 times as many coming now as
there were five or six years ago,” he said. By his estimate, demand for the
Exodus Club’s services has grown at least 20 percent every year since its
founding, when it had about 30 clients.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Becoming
a “repat” felt empowering to Mr. Mahdi as a Black Muslim, he said. In the
United States, about 14 percent of the population is Black, and just 2 percent
of Black Americans are Muslim. In Senegal, however, nearly everyone is Black
and Muslim. “For more reasons than one, we’re at home,” he said.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Mrs.
Kirya-Ziraba, who is Jewish, said that when she moved to Uganda to join her
husband, Israel Kirya, she went from being “a minority within a minority” to
being surrounded by those who share her race and faith. Mrs. Kirya-Ziraba, who
worked for a commercial real estate company in Texas, now runs Tikvah Chadasha
Foundation, a nonprofit supporting Ugandan women and disabled children. She and
her husband live in Mbale, a small city that is home to the Abayudaya Jewish
community, which has about 2,000 members.</span><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">In
the United States, Mrs. Kirya-Ziraba said, her identity came with
qualifications: “Other Black people try to qualify my Blackness because I’m
Jewish, and other Jews try to qualify my Judaism because I’m Black.”</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">In
Uganda, she no longer faces “a thousand cuts” of racism, she said. For years
she had made accommodations, big and small, to try to control other people’s
perceptions: smiling to appear nonthreatening, buying nicer clothes to avoid
being mistaken for a domestic worker, and straightening her hair to be seen as
more professional. She knew she had been acquiescing, but, she said, “I didn’t
know the extent until I didn’t have to do any of that.”</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Mrs.
Kirya-Ziraba also went from a one-bedroom apartment in the States to a two-acre
family compound in Uganda. Her home is a stone’s throw from the homes of her
parents-in-law and her sister-in-law and the large chicken coop. Her in-laws
helped her husband build their house. “It’s just so nice having all of this
additional family support,” she said.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Africa
isn’t a refuge for all, though. Anti-L.G.B.T.Q. sentiment is sweeping across
the continent. In Uganda, the Anti-Homosexuality Act enacted last year punishes
gay sex with life imprisonment and in some cases death. Similar bills have been
introduced in other African countries, such as Ghana and Kenya.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Some
L.G.B.T.Q. people interviewed countered that the United States is no safe haven
either. They pointed to violence against transgender people, a growing number
of anti-L.G.B.T.Q. bills and the Human Rights Campaign’s declaration of a
“state of emergency for L.G.B.T.Q.+ Americans.” These interviewees said that
depending on what a person was looking for, and with discernment, Africa could
still be a good option for L.G.B.T.Q. people.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Davis
Mac-Iyalla, 52, an L.G.B.T.Q.-rights activist and the executive director of the
Interfaith Diversity Network of West Africa, suggested that instead of
deterring immigration, the grim trends could drive it, “if our African brothers
and sisters are coming knowing the challenge and want to join us in the
struggle.” Just as international volunteers headed to Ukraine to offer support,
he imagined, Black Americans might feel called to help in the fight for
L.G.B.T.Q. equality.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">But
many people make the trans-Atlantic exodus to stop fighting. Mr. Bradley, 63,
who moved with his wife, Marlene, 69, from Los Angeles to Rwanda in 2021 before
settling in Zanzibar, said that arriving in Kigali felt like “a load off my
shoulders.”</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Mr.
Bradley, who noted that he and two of his four sons had experienced fraught
encounters with the police in the United States, said he would never forget the
“lighthearted feeling” he had when approaching an armed officer in Kigali to
ask for directions. The officer greeted him with a smile.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Mrs.
Bradley also felt relieved and safer in Africa. “You don’t feel like you’re
looking over your shoulder,” she said.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">The
Bradleys, who have retirement visas and live on retirement income, now reside
in a newly developed planned community on the island of Zanzibar, about two
hours by ferry from Dar es Salaam. Most residents of their development were not
born in the country.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">The
community’s homes range in price from $70,000 for a 430-square-foot one-bedroom
to $750,000 for a 3,000-square-foot oceanfront villa. With the money the
Bradleys would have spent on one home in Los Angeles, they were able to buy
their three-bedroom, two-bath townhouse; an investment property; and a home for
two of their sons to eventually live in.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Ms.
Washington is still in awe of her new life in Rwanda. She works as an online
teacher with students in South Carolina and has an agricultural visa that
allows her to run a rabbit farm near her home outside Kigali.</span><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="color: black; font-family: "Arial",sans-serif; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">She
shares her six-bedroom house with her 76-year-old mother. “I just never thought
that a single woman with a teaching salary would be able to live in a space
like this,” she said.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Her
home on an acre of land with avocado trees costs $500 a month and required an
initial six-month payment. Stipulations for upfront rental payments of several
months, a year or even longer are common.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">The
move has given Ms. Washington more room, physically and emotionally. “One of
the things I wanted to get away from for just a little while was being a Black
woman,” she said. The expectation that she be strong — “because in America,
Black women are supposed to be strong” — exhausted her. “I just wanted a space
to be me.”</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">While
in the United States a $500 monthly rent may seem cheap, in Rwanda it is a
significant amount. In some cases, the large wealth gap between American
immigrants and most Africans leads to friction, but in other cases, locals
embrace the infusion of cash. Many governments court the diaspora for this
exact purpose.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Justin
Ngoga, 39, the founder of Impact Route, a company in Kigali that offers
relocation services, said that there is little tension between expatriates like
Ms. Washington and locals. Unlike Portugal and Ghana, where an influx of
foreigners drove up costs, Rwanda does not have enough newcomers to produce
such a negative economic impact, Mr. Ngoga said.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">“We
are still, I think, at the stage where we need more people to come,” he said.
“We need people to come and do active retirement here. We need investors. We
need talents.”</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Rashad
McCrorey, 44, acknowledged that he left his humble beginnings in the Polo
Grounds Towers, an Upper Manhattan public housing complex, far behind when he
relocated from Harlem to Ghana in 2020. “Here, we’re rich,” said Mr. McCrorey,
who published a guidebook for people moving to Africa. He said he tries to give
back: He started a scholarship fund and built a soccer field for neighborhood
children.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Standing
on his balcony in Elmina, Ghana, Mr. McCrorey recalled the injustices he said
he experienced in New York that spurred him to leave. Top of mind were the
frequent stop-and-frisks, he said, which felt like the police groping and
violating him and sometimes left him in tears. “I’d rather have the moral
dilemma of being in a higher class in the system of classism, rather than being
marginalized in the system of oppression and racism,” he said.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><b><span style="font-family: "Arial",sans-serif;">‘Not
for Everybody’</span></b></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Some
Black Americans who move to Africa never get the resolution they sought. Adwoa
Yeboah Asantewaa Davis, 52, a therapist who moved from Washington, D.C., to
Accra, Ghana, in 2020, said that Black Americans considering the move to escape
racism should try therapy first — because the trauma of years of discrimination
will not disappear with a change of setting, and may even resurface when they
are foreigners in Africa.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">“You’re
coming here and you’re expecting that everybody’s Black, so I’m going to be
OK,” Ms. Davis said. “But then you get here and then you’re being ‘othered’” —
viewed as different and separate.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">The
“othering” goes both ways. Some Ghanaians feel discrimination from Black
Americans, said Ekua Otoo, 36, a Ghanaian in Accra. Black American communities
there can be insular, she said, and their businesses often prefer to hire Black
Americans, or Indians and Lebanese, for senior positions, while qualified
Ghanaians are excluded or underpaid. “If you’re leaving the U.S. to come to
Ghana thinking about ‘I’m coming to the motherland,’ at least treat us right,”
Ms. Otoo said.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">And
then there’s the exodus back to the United States. Despite big plans for new
homes and businesses, many Black Americans who move to Africa do not stay.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">Omosede
Eholor, 31, moved to Accra in 2015 after becoming enamored of the city while studying
abroad there. But she decided to leave in 2020 because she felt she was missing
out on life back home in New York and the big events of family and friends. And
she began to feel that the daily stresses around frequent power outages and
cultural differences were changing her for the worse, making her quick to
anger.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">“How
much of yourself are you losing in the process of trying to adapt to a
culture?” Ms. Eholor said. Ghana was not going to adapt to her.</span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;"> </span></span></p>
<span style="font-size: medium;"><span style="font-family: "Arial", sans-serif;">Erieka Bennett, 73, the founder of the nonprofit
Diaspora African Forum, said that Black Americans came to Ghana “in droves” in
2020 — and they are still coming. But Ms. Bennett, who has lived in Africa for
40 years, said that many Americans are not cut out for life in Africa, and she
urged those considering the move to visit first. “Africa is not for everybody,”
she said.</span></span>
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-51202818141079649672024-02-26T00:50:00.001-06:002024-02-26T00:50:06.259-06:0016557: BHM 2024—TRG.<p style="text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8cZ5PayK09cLZxgl7LJ2jgFWbZ0kCP0BYW6aluD9OcOKJJ7-V41Tl3g8FhryTXvY9yO12FjZmnVFMC1oH36BhtBnjpfeZOQF4tRfWhhWU7sXG0jsCJnK0D0RJVQ9vs9jJ3GX96rRfMWUuq9BGpBhz6PZ5-VCS0Ia6IHsH9vHZOXviC3GCGtkviw/s730/BHM_2024_TRG.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="730" data-original-width="390" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8cZ5PayK09cLZxgl7LJ2jgFWbZ0kCP0BYW6aluD9OcOKJJ7-V41Tl3g8FhryTXvY9yO12FjZmnVFMC1oH36BhtBnjpfeZOQF4tRfWhhWU7sXG0jsCJnK0D0RJVQ9vs9jJ3GX96rRfMWUuq9BGpBhz6PZ5-VCS0Ia6IHsH9vHZOXviC3GCGtkviw/s320/BHM_2024_TRG.jpg" width="171" /></a></div><p></p><p style="text-align: left;">
</p><p class="MsoNormal"><span style="font-family: "Arial",sans-serif;"><span style="font-size: medium;"><a href="https://multicultclassics.blogspot.com/2022/01/15686-richards-group-is-trying-trg.html">TRG</a>—the
White advertising agency formerly known as <a href="https://multicultclassics.blogspot.com/2020/12/15247-impressive-implosionspast-present.html">The
Richards Group</a>—appears to be acknowledging BHM 2024 by promoting its pipeline
partnership with an HBCU. Wonder if <a href="https://multicultclassics.blogspot.com/2020/10/15185-comparing-contrasting-comedic.html">Stan
Richards</a> might think this is <a href="https://multicultclassics.blogspot.com/2020/10/15172-stan-richards-is-too-white.html">too
Black</a>… Also, which educational institution has received more financial
support from TRG—<a href="https://paulquinn.edu/">Paul Quinn College</a> or <a href="https://multicultclassics.blogspot.com/2021/11/15618-lectures-and-lessons-on-stan.html">Stan
Richards School</a> of <a href="https://advertising.utexas.edu/">Advertising
and Public Relations</a>?</span></span></p>
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{page:WordSection1;}</style></p>HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0tag:blogger.com,1999:blog-11279250.post-19783143469762373752024-02-25T01:13:00.007-06:002024-02-25T01:14:29.656-06:0016556: BHM 2024—ADCOLOR®.<p style="text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVGXPZv82YNptShMwUBexssoal2TH1gpG_tHbKb-WbjVNFEvV4o2JUvDvgswXUKgUWkI_ORD7vRSHrupegJacNncVMN-qMWrMmiCqBhrloekNTilGNAa3QQc4VrHRVCUvoey1E_8sIEK55MdHVSPx2q6DL3kP_hXylLuDklnhlHM-S3i7wbUUwZw/s675/BHM_2024_ADCOLOR-1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="675" data-original-width="432" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVGXPZv82YNptShMwUBexssoal2TH1gpG_tHbKb-WbjVNFEvV4o2JUvDvgswXUKgUWkI_ORD7vRSHrupegJacNncVMN-qMWrMmiCqBhrloekNTilGNAa3QQc4VrHRVCUvoey1E_8sIEK55MdHVSPx2q6DL3kP_hXylLuDklnhlHM-S3i7wbUUwZw/s320/BHM_2024_ADCOLOR-1.jpg" width="205" /></a></div><p></p><p style="text-align: left;">
</p><p class="MsoNormal">
</p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: "Arial",sans-serif;">For BHM 2024,
ADCOLOR® managed to churn out two promotional social media posts. Maybe the
awards show organization is also feeling </span><a href="http://multicultclassics.blogspot.com/2024/02/16553-bhm-2024ana.html"><span style="font-family: "Arial",sans-serif;">diminishing</span></a><span style="font-family: "Arial",sans-serif;"> </span><a href="https://multicultclassics.blogspot.com/2023/09/16390-not-all-in-for-in-for-13-pledge.html"><span style="font-family: "Arial",sans-serif;">interest</span></a><span style="font-family: "Arial",sans-serif;"> for </span><a href="https://multicultclassics.blogspot.com/2023/02/10627-bhm-2023black-creators-influencers.html"><span style="font-family: "Arial",sans-serif;">Black culture</span></a><span style="font-family: "Arial",sans-serif;">…?</span></span></p>
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HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.com0