tag:blogger.com,1999:blog-11279250.post4157666009002084916..comments2024-02-13T01:35:29.765-06:00Comments on MultiCultClassics: 12993: Strong Women, Weak Prediction.HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-11279250.post-67048283241145007142016-01-04T21:05:19.047-06:002016-01-04T21:05:19.047-06:00“The campaign will also include a multicultural ef...“The campaign will also include a multicultural effort, with three separate ads tailored for African American, Hispanic and LGBT audiences.”<br /><br />http://www.adweek.com/agencyspy/team-one-celebrates-beautiful-contrast-for-lexus-rx/99852<br /><br />Prepare for one of two options. <br /><br />Either an all-white team created and shot these Lexus ads for the AA and Hispanic audiences (cutting out minority ad pros completely, while using one or two ethnic consultants or translators), just like they did with their “multicultural” Toyota campaign filmed on a slave plantation last time around…<br /><br />OR they gave all the money to the white team, and everyone else ethnic got crumbs, so the work will be 1/5th as good, on 1/5th of the budget. Here We Go Againnoreply@blogger.comtag:blogger.com,1999:blog-11279250.post-2423270294334344272016-01-04T11:45:12.965-06:002016-01-04T11:45:12.965-06:00https://hbr.org/2016/01/diversity-policies-dont-he...https://hbr.org/2016/01/diversity-policies-dont-help-women-or-minorities-and-they-make-white-men-feel-threatened<br /><br />Well that explains the dead end diversity statements at IPG, Publicis, Omnicom, etc. <br /><br />"Currently, diversity initiatives’ strongest accomplishment may actually be protecting the organization from litigation — not protecting the interests of underrepresented groups."Anonymousnoreply@blogger.com