tag:blogger.com,1999:blog-11279250.post6292617489231133111..comments2024-02-13T01:35:29.765-06:00Comments on MultiCultClassics: 13445: Diverted Diversity Donation Drive.HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-11279250.post-84968476008878200442016-11-30T12:30:06.320-06:002016-11-30T12:30:06.320-06:00Already seeing this in action. On the creative sid...Already seeing this in action. On the creative side, it's 'Here's three guy directors we really want to bid, we already pretty much know which one we're going to pick, but we need to get rid of one of the extra bidders and make them a female director for the FreeTheBid thing.'<br /><br />Doesn't mean it's a fair or even bid, but I guess it ticks the diversity box so it looks good from the outside. ACDnoreply@blogger.comtag:blogger.com,1999:blog-11279250.post-30104781048663751662016-11-26T16:09:53.469-06:002016-11-26T16:09:53.469-06:00I just had this argument with our agency.
If you...I just had this argument with our agency. <br /><br />If you have a campaign aimed at Black consumers, and the only directors you invite to bid are white guys, and you purposely throw a white female in there for FreeTheBid and call that diversity, that's not diversity.still_nobody_blacknoreply@blogger.comtag:blogger.com,1999:blog-11279250.post-5445524012592777932016-11-25T16:30:15.008-06:002016-11-25T16:30:15.008-06:00Take a good, long look at the owner of this initia...Take a good, long look at the owner of this initiative, and then the female directors being represented as beacons of diversity. Then look at who's producing them and controls the ad agency money once a directing job is awarded. <br /><br />The reason Free The Bid is so popular is because white foreigners are funding white foreigners.<br /><br />The HP guy is example #1,000,000 of a white foreigner who can't, or won't, differentiate between ethnic minorities in America, and anyone with an exotic name who steps onto American soil with a travel or work visa. Of course he's going to put money behind Free The Bid, it doesn't require any actual diversity.<br /><br />Instead (again, look at that list), client money will go to ad agencies hiring the all white production companies they've always hired, who in turn will now hire either white foreign female directors, or exotic foreign female directors. <br /><br />At the cost of male black and brown American minority directors, who were finally making a tiny bit of advancement until this initiative came around.<br /><br />Now, we get to enjoy white foreign clients funding white foreigners and collecting their ADCOLOR Awards for diversity (3% Conference already gave them an award for diversity a few weeks ago). <br /><br />The same white foreign CMOs that wouldn't say a peep about ethnic diversity in advertising are pouring hundreds of thousands of dollars into a PR machine that rewards white female directors, of course. <br /><br />Golf clap for keeping the status quo while pretending this will shake anything up. <br /><br />Another golf clap for white women coming out on top yet again. DPHerenoreply@blogger.com