tag:blogger.com,1999:blog-11279250.post655279319137919850..comments2024-02-13T01:35:29.765-06:00Comments on MultiCultClassics: 13106: Best BHM Bullshit Ever. HighJivehttp://www.blogger.com/profile/11372784671087002387noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-11279250.post-90206763320559108212016-02-29T17:35:48.943-06:002016-02-29T17:35:48.943-06:00More bullshit! Last day of Black History Month and...More bullshit! Last day of Black History Month and Campbell Ewald (of Ghetto Day fame) decided to come out of hiding to show their 99% white team helping the downtrodden poor. <br /><br />Here's an idea. How about helping some of the downtrodden blacks in advertising than hiring more than, say, one of them at a time. And purposely making sure they're in the front row of every one of your photos, covering up for the 99% white faces in your agency behind them. <br /><br />Maybe then you can avoid Ghetto Day 2.0.<br /><br />https://twitter.com/CampbellEwald/status/704433656215932928810noreply@blogger.comtag:blogger.com,1999:blog-11279250.post-477627272021052882016-02-29T14:10:36.789-06:002016-02-29T14:10:36.789-06:00Bullshit is that MullenLowe is going to whitesplai...Bullshit is that MullenLowe is going to whitesplain to our industry how marketing targeting Blacks and Latin@s is bad, and Total Market is good. <br /><br />http://schedule.sxsw.com/2016/events/event_PP48230<br /><br />Sorry, but this pisses me off. We've seen firsthand that a shift towards "don't target ethnic groups, bring them into the fold!" just means minority ad agencies FOLDING, and the few minority CDs and execs we have left FOLDING up and going home. <br /><br />White agencies sure as hell don't hire anybody ethnic in positions of power when they go Total Market. Ad money does NOT come down into our communities. All agencies like MullenLowe do is eat up the few crumbs we do have for themselves, and keep shoveling that entire all-white pie in their own mouths. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11279250.post-68971165447959210032016-02-29T12:04:41.242-06:002016-02-29T12:04:41.242-06:00I've definitely noticed a slow fade and eventu...I've definitely noticed a slow fade and eventual death of the Black History Month ads. In the print world, you could always (if you were a black owned publication) count on a few of those each year, solid. Then they started to drip away and now there are barely any left. The quality has gone up and down considerably but is now just stock photos and bad layouts or reused ads from prior years. <br /><br />I'm not sure if it's a sign of the times, or lack of anybody speaking up about it. I don't think you'll have BHM ads five years from now for instance. Probably just Total Market ads reused (one black face, one disabled, one white female, someone in a hijab, one ambiguously ethnic to look Asian and/or Hispanic at the same time). Then slap some BHM wordage over the top and call it a day. <br />ByeByePienoreply@blogger.com