Monday, May 15, 2006

Essay 593


Pepsi becomes the latest brand to tap graffiti. Why do advertisers believe integrating their product into urban artwork is a legitimate concept?

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3 comments:

  1. on a lark10:44 AM

    whatever sells baby! little do they know that 'the market' doesn't appreciate being 'the mark'.

    ReplyDelete
  2. Maulleigh10:03 PM

    It's not advertising--it's sponsoring the arts. Get it?

    ReplyDelete
  3. Anonymous11:15 PM

    This - will - backfire.

    Hey Pepsi, two words:

    Chevy Tahoe.

    ReplyDelete