Sunday, July 23, 2006

Essay 847


MultiCultClassics presents the Sins of Synergy…

One of the toughest challenges for advertisers producing multicultural efforts — and the advertising agencies doing the work — involves creating synergy between messages across campaigns. This week, MultiCultClassics examines various tactics and executions employed by folks seeking to reach diverse audiences.

K-SWISS likes to produce identical layouts depicting people of different ethnicities. Can you guess which ad appeared in Vibe, Latina and Teen People magazines?


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