Wednesday, July 25, 2007

Essay 4221


From The Chicago Sun-Times…

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Mcdonald’s shouldn't clown around with raunchy lyrics

McDonald’s says it has booked Twista for a series of free shows because he will “resonate with young adults … in a way that is consistent with our brand.” The Chicago rapper certainly has a following among impressionable kids. But is the Oak Brook-based giant so eager to sell them Big Macs that it hasn’t bothered to listen to Twista’s demeaning message?

An artist who litters his songs with “ho” and “bitch,” Twista provides anything but the kind of “clean performance” McDonald’s says it is looking for. It’s one thing to hip up a brand long associated with Ronald McDonald. It’s quite another to label yourself with a very different kind of clown who demeans females.

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