Tuesday, July 21, 2009

6946: Minty Fresh Multicultural Marketing.


Quick, guess which ad targets Whites and which one targets Blacks.

1 comment:

  1. I'm assuming that's a rhetorical question, but how do you feel about the strategy of creating a suite of ads that aim to reach out to different target markets (when there's no stereotyping of the ethnicity/races presented?)

    Curves does this on their packaging--at least I've seen it on their cereal boxes.

    I'm delighted to see that the dentists are also women and of different backgrounds

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