Glad to see some attention on the Asian advertising out there and this ad being talked about.
I hope I can help add some clarity as to what this ad is about... as it is in Korean. In fact, this ad speaking to Korean Americans is a part of a larger campaign showing genuine moments of people being there for eachother, and how State Farm is also there for you. As in many Asian cultures, there is a tremendous respect for the older generation, and in this case, you’re seeing a moment between a grandma and her grandson with him giving his grandma a loving kiss as he visits - and the copy talks about how family will always be there for eachother. In Korean it is a positive message focusing on the bond of family and how you can always rely on them to be there.
Glad to see some attention on the Asian advertising out there and this ad being talked about.
ReplyDeleteI hope I can help add some clarity as to what this ad is about... as it is in Korean. In fact, this ad speaking to Korean Americans is a part of a larger campaign showing genuine moments of people being there for eachother, and how State Farm is also there for you. As in many Asian cultures, there is a tremendous respect for the older generation, and in this case, you’re seeing a moment between a grandma and her grandson with him giving his grandma a loving kiss as he visits - and the copy talks about how family will always be there for eachother. In Korean it is a positive message focusing on the bond of family and how you can always rely on them to be there.