Tuesday, August 18, 2009

7028: Bankrupt And Binging.


Digesting the news with a MultiCultClassics Monologue…

• The publisher of Reader’s Digest is filing for bankruptcy. They probably need more than a condensed bailout.

• A new Duke University Medical Center study shows a significant number of people older than 50 are binge drinking. Among Baby Boomers between 50 and 64 years old, 22 percent of men and 9 percent of women reported having five or more drinks at once in the past month. So how come all the booze advertising seems to be targeting young male audiences?

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