![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWoZSd3cXKZbEZJtxD_Tt0AI8KT-bulDkqLwRECd-msgL3yr0mtkqc0LpKFH1_7HL5bXBzeGnmmLv2WSB0SwEzEJemZzCgpin1_ngmoYHT1ywmysb2H8n0yNW6uYR40Ox2QPJD/s280/chantix.jpg)
If the Web is indeed a lousy place for traditional advertising, then it’s a really lousy place for pharmaceutical advertising. This banner ad actually features a scrollbar to allow viewers to read all the legal disclaimers. As if the advertiser honestly thinks people will peruse the health warnings. You’d need serious anti-depressants just to get through it.
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