Tuesday, October 13, 2009

7172: Interracial Family Bonding.


Mom likes her coffee black. Dad likes his with plenty of cream. And the ad even ends with a reference to hot chocolate.

5 comments:

  1. we do such a bad job dealing with interracial relationships in the industry... i wonder how many people see this ad and don't think family but instead think:

    "blonde and some black dude with his kid?"

    or

    "ooh... a freaky white girl. she's 'down'.!"

    or

    "hmmm... they must be friends; maybe neighbors,even."

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  2. Note the proximity. They made sure to leave "room" for a lot of interpretation. Not too close.

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  3. The headline references family bonding and the copy indicates the product satisfies all the diverse tastes in your family. What's open to interpretation?

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  4. J. Chambers12:51 PM

    Hmm, while I applaud the effort to at least recognize interracial relationships, I can't help but shake my head at this ham fisted effort. The sheer proximity between the individuals leaves too much room for interpretation.

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  5. Why is everybody noting the "proximity" of the people? Mom has her hand on the son's shoulder in a mom-like fashion.

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