Tuesday, June 28, 2011

8942: Aunt Jemima Goes Social.


Aunt Jemima is back. A new campaign including social media and TV spots recently broke for the iconic stereotype character. The Facebook page appears to have some issues, as “friends” are complaining about a coupon that cannot be accessed. The TV spots feature actual Aunt Jemima employees insisting they make pancakes just like folks do at home. Um, not many households have a monstrous conveyor belt mass-producing pancakes. It’s also odd to depict a Black woman proudly wearing an Aunt Jemima-labeled outfit.



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