![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_-ldLl1jg5MBWvcxRkWWCMcJS2tkB1VRCeXOOt4154hJvyrosHz8wWH15I1SXP2xVF-TrAMQgHkgeV416mQ5CLHrLlZnNa09zQUc31YcObBSBUaGSinkARZvUt6Ob2k71Yet2/s400/nielsen-women.jpg)
According to Nielsen, “Women control almost $12 trillion of the $18 trillion in global consumer spending.” Yet women barely control 3 percent of the creative director roles on Madison Avenue. This miniscule figure seems really wrong. Or maybe not. Regardless, the currently male-dominated creative departments are growing increasingly inept at effectively communicating to women—as any talking vagina hand will tell you.
No comments:
Post a Comment