Another entry in The New America series from Adweek, Draftfcb and the U.S. Census Bureau—Man Down—is shameless self-promotion for the advertising agency. Draftfcb Director of Strategic Planning Matthew Wilcox shows how Census findings led to male insights that inspired a Dockers concept. The research was likely also repackaged to sell the hideous Miller Lite “Man Up” work. Yo, Draftfcb, real admen don’t brag about shitty campaigns.
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