This peculiar campaign protests ghost/scam ads by essentially presenting a contest to create a ghost/scam ad. The winner receives an all-expenses-paid trip to Minsk, where he/she will represent Israel as a juror in the Fourth International Advertising Festival. In other words, if you come up with the best fake ad about fake ads, you’ll be a fake juror—potentially acting as a fake Israeli—at a major awards show. Plus, your fake ad will appear in Forbes Magazine.
Oh, and the project brief perpetuates the exclusivity in the advertising industry, as it is not written in English—unlike the website and ads.
From Ads of the World.
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