Saturday, March 31, 2012

9948: Banning Hoodies.


The comment thread for the Advertising Age story on Daniel Maree, the McCann staffer who helped kick-start the New York 1,000,000 Hoodie March for Trayvon Martin, featured a peculiar statement:

McCann Staffer,
Those of us who have children in the real world know that their schools prohibit “hoodies” as part of their dress code. Did you know that? Do you know why?

Old Ad Guy
Bloomfield Hills, MI

A quick Google search showed that some schools have indeed banned hoodies from the student dress code. However, the explanation is that kids were concealing their cell phones in the big pockets and texting each other during classes. Is there more to it than that? And why did Old Ad Guy feel the need to point it out in such cryptic fashion?

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