In the latest issue of Advertising Age, 4A’s President-CEO Nancy Hill presents a fluff piece titled, “Why It’s Important for Us to Strictly Police Our Own Digital Efforts.” Not sure what the hell Hill has been smoking. After all, the advertising industry has never succeeded in policing itself in any area. So it’s a little ridiculous to believe self-regulation might succeed in this case, especially when the overwhelming majority of adpeople are completely ignorant about the digital arena. Oh, and it doesn’t help Hill’s cause when the Digital Advertising Alliance she’s hyping has a shitty website—and that the List of Participants currently features only two advertising agencies that no one has ever heard of. Ironically, the Digital Advertising Alliance could benefit from an old-fashioned advertising campaign.
Sorry, but this entire effort feels like Big Tobacco bankrolling anti-smoking efforts, the fast food industry feigning interest over addressing obesity and Madison Avenue wringing its hands about diversity. That is, the concern appears disingenuous. Delusional too.
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