Didn’t catch the latest episode of AMC series The Pitch. Actually, had no intention of catching it. But based on the banner ad and website, FKM won. Bet the new business opportunities will explode at this point. Whoop-dee-damn-doo. It must be noted, however, that it looks like FKM used a Black man to help deliver the winning execution. Now that’s progressive.
The Pitch exposes our industry’s Achilles heel. Specifically, contestants allegedly have two weeks to shit out a campaign concept. The problem is, advertising agencies are too slow. In fact, of all the enterprises on the marketing services totem pole, traditional ad shops are the most snail-like. The inability to operate at breakneck speed makes the already mediocre competitors appear even more incompetent.
It’s a safe bet FKM spent a greater amount of time on their lame self-promotional banner ads and website announcement than they did on the reality TV show project.
Being a turtle works in Aesop’s Fables. But today’s clients demand accelerated performance. This is why so many advertising agencies are falling apart and losing clients. Which ultimately provides them with enough spare time to appear on The Pitch.
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