10170: AMC Series The Pitch—Episode 7.

MultiCultClassics is pleased to resume reviewing AMC series The Pitch without actually watching the show. In fact, this commentary will be posted before the episode airs.

The upcoming competition features Womenkind battling DIGO. Ever heard of the shops? Didn’t think so. Hell, DIGO doesn’t even make the first page of results of a Google search. The place did, however, post an incomprehensible explanation on why its staffers chose to participate on the program. The only semi-interesting bit is the revelation that agencies receive $15,000 for playing. Guess that’s the new going rate for an adperson’s self-respect. Hell, Joan Holloway held out for full partner status and a 5% stake in Sterling Cooper Draper Pryce—and the bidding originally started at $50,000 in 1960s currency.

Herein lies another reason why The Pitch deserves its ratings death spiral. Specifically, audiences won’t care about a series if they don’t care about the characters. On other reality TV contests, the competitors appear over a bunch of installments, allowing viewers to get to know them. In contrast, The Pitch presents nobodies in 45 minutes or less—and unattractive nobodies to boot.

Jo Muse was right. The flavor is vanilla.