This Coke Zero commercial is an example of humungous production values covering up a microscopic concept. Leave it to Coca-Cola to embrace an idea where tripping on an empty bottle inspires a global movement. Amazed the client didn’t demand the lead actor sing, “I’d like to teach the world to Toe Tappy in perfect harmony.”
Totally disagree with the assessment of this spot. It's the culmination of a months' long campaign to tie dancers around the globe together. As a fan of dance, who had been following the contest from the beginning in the fall of 2011, I thought it was an infectious, fantastic way to end a worldwide dance movement.
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