10254: Coke Exec Sees Diversity. Sort Of.

Advertising Age reported Coca-Cola VP-Global Connections Ivan Pollard gushed over the diversity of creative at Cannes. Of course, he would’ve had a hard time seeing diversity in the creatives there—especially among the U.S. representatives.

Coca-Cola’s Ivan Pollard Praises Diversity of Creative at Cannes

Cites ‘Coke Hands,’ ‘Polar Bowl’ as Evidence It Doesn’t Matter How Old the Tech Is

Coca-Cola’s VP-Global Connections Ivan Pollard talked to Ad Age about Coca-Cola’s wins at Cannes and why the diversity of work honored is important to the company. To illustrate the variety of the creativity, he cited an outdoor poster done by a 19-year-old designer in Asia-Pacific—“not an agency person, not on the roster, using our brand in a completely unexpected and different but vitally rewarding way”—and the U.S. Super Bowl-integrated Polar Bowl, a second-screen experience that synced with the game’s action.

“To be rewarded for your ability to use technology that is a year old just as much as your ability to win for your creativity in technology that’s three-and-a-half-thousand years old, it’s that range that I think is stunning,” he said.