The Richards Group—those wonderful folks who brought you talking vaginas for Summer’s Eve—focused their remarkable rebranding resourcefulness on Chuck E. Cheese. The Dallas-based agency literally transformed the 35-year-old rodent into a rock star. At least they didn’t turn him into a rapper. However, the shop did replace the voiceover talent who handled the cartoon talking task for two decades—and without a formal dismissal notice. The guy discovered he lost the gig after hearing the latest Chuck E. Cheese song online. The Richards Group recruited the lead singer of a real pop-punk band to perform the renewed rat role. Sounds like grounds for a potential ageism lawsuit. Regardless, look forward to catching Chuck E. Cheese in concert with an opening act starring The Singing Vajayjays.
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