Not sure if this TED ad from Ogilvy in Argentina is part of a scam campaign, but it is pretty offensive. After all, how can an advertising agency like Ogilvy—whose leadership admitted the industry is “not exactly leading the way” in regards to diversity—feel comfortable using Dr. Martin Luther King Jr. to make a point about cultural harmony? The headline reads, “Ideas Change This World.” Yet for decades, the advertising business has failed to change by steadfastly rejecting MLK’s ideas.
No comments:
Post a Comment