This Amnesty International campaign from VMLY&R in Colombia is explained as follows:
Thousands of Central American migrants leave their countries in search of a better future, even during the COVID-19 pandemic. Through the language of “Social Distancing”, we show the parallel between the distance that saves some people’s lives, and how for the migrant population of Central America, two meters are not enough.
It’s more likely that the creators were simply producing a scampaign, attempting to position themselves in closer distance to an award…?
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