Ulta Beauty celebrates BHM with an Ode to Black Beauty, delivered by Poet and Artist Jasmine Mans. Lovely, except the film was orchestrated by McCann Worldgroup, whose reflection of Black beauty is… oh, never mind. At least they didn’t ask former McCann Health CCO Jeremy Perrott to weigh in.
How did McCann manage to create something with almost 50 people credited as working on it, and have it turn out looking like it was filmed on a Sony Handycam, and sound like they recorded it using a broken microphone stuffed inside an old sock?
ReplyDeletehttps://www.lbbonline.com/news/poet-jasmine-mans-performs-an-ode-to-black-beauty-for-ulta-beautys-black-history-month-campaign
It feels like McCann took some of Ulta's multimillion commitment to Black media biz and pocketed most of it.