Magic Fruity Pebbles—a limited edition breakfast cereal—boasts a mega-promotion featuring Nike and LeBron James. The campaign underscores the lack of diversity in Bedrock. And wouldn’t it have made more sense to use Magic Johnson or an Orlando Magic player?
Then again, do professional athletes really eat breakfast cereal that magically turns milk purple? Whatever happened to Wheaties, the Breakfast of Champions?
Hey, wait a minute—how many cereals does King James play for?
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