15868: Pepsi On Hold Fest—Hold On, It’s Bullshit.

 

This Pepsi scampaign was allegedly ‘published’ by students from a portfolio school in Ecuador. It was explained as follows:

 

Every month, people spend an average 92 minutes on hold calls, and even with all the great music we can hear around the world, call centers keep playing the same boring old ones.

 

All the time we spend waiting to be attended, should have something different.

 

And Pepsi wanted to change that.

 

So, we partnered with the brands that receive most of those calls every day and turned them into a stage for emerging artists to be heard like never before.

 

People spend an average 92 minutes per month on hold—WTF is happening in Ecuador? Hey, the kids didn’t wait too long to submit the lame concept for awards recognition. Somebody should call to complain that they’re being overcharged for a portfolio diploma.