Sorry, but this Sound It Out campaign from Ad Council feels, well, depressingly bad. The self-promotional hype included:
We worked hand in hand with a panel of expert advisors who have helped ensure the results of the work you see today remain rooted in clinical expertise and are culturally competent and relevant.
Why would Ad Council need to engage expert advisors to deliver culturally competent content? Perhaps because the project was awarded to McCann—a White advertising agency that also recruited minority “partners” to boost the cultural competence that Ad Council and McCann absolutely lack.
The scenario begs the question, “Why didn’t Ad Council simply give the assignment to a culturally competent minority agency?” Seems like that would have been a sound decision.
Although it’s a safe bet that any rationale for the appointment delivered by the ruling parties would sound like bullshit.
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