Adweek spotlighted Media Bridge Agency in Minnesota, where staffers attended a “mandatory college-level seminar on race”—reportedly an anti-racism course—led by a former University of Minnesota professor. Whoop-dee-damn-doo.
Admittedly did not bother to read the full story. Mandatory anti-racist schooling is sorta contradictory, no? Seems like authentic anti-racist pursuit should be an intentional, desired and life-long journey versus a forced, short-term curriculum.
Viewing the firm’s leadership and staff presents the only evidence necessary to conclude that cultural competence and DE&I are at remedial levels—and no legitimate bridges have been built yet.
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