Thursday, September 29, 2022

15975: Purple Reign.

 

Advertising Age and Adweek reported that M&M’s introduced its first new character in a decade—Purple—and pushed DE&I via the female peanut M&M voiced by Amber Ruffin. The newbie actually represents multiple levels of progressiveness, including… oh, never mind.

 

How many more decades before M&M’s and Mars show greater DE&I progressiveness versus exclusively partnering with White advertising agencies?

 

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