X3M Ideas hyped The Association of Advertising Agencies of Nigeria’s annual LAIF awards with a campaign described as follows:
Creativity is as broad as it is diverse and this definitely means creativity is not the exclusive preserve of the people working in the creative departments, no matter how much we try to pretend.
This year’s LAIF award is focused on diverse and inclusive creativity, welcoming people from all walks of life.
To this end, our campaign sought to showcase everyday creativity in the Nigerian context and how it relates back to the award categories of LAIF, thus driving home the point that All Ideas Are Welcome.
In Adland, all ideas are welcome. All people—not so much.
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