Thursday, November 10, 2022

16025: Gray Areas At Grey…

 

In the previous post about the hiring of a new human heat shield at Grey New York, CEO Amber Guild remarked, “We’re a studio of more than 450 people from different disciplines, and it’s critical everyone understands our work, as well as what it means to be creatively driven, impact-focused and centered on the human.”

 

A studio? Apparently, the global White advertising agency founded in 1917 has devolved into a studio. It’s not clear if the place is like the working space of a painter, sculptor or photographer—or a studio apartment.

 

BTW, Guild is bailing out after less than a year in her role, heading for McCann. So, now Grey needs a new studio manager.

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