Monday, July 10, 2023

16313: Audi UK Drives Diversity In Reverse.

 

Audi UK presents its electric vehicle propaganda as a tale of progress, drawing parallels to how BRIT award-winning singer/songwriter Jorja Smith drove to success. According to the carmaker’s self-promotional hype, the “Driven by Progress” campaign forwards the Audi “Living Progress” philosophy.

 

Okay, except the concept was executed by BBH London—and work that’s arguably multicultural (and definitely appropriating Black culture) being awarded to a White advertising agency hardly qualifies as progressive. Indeed, it’s another example of accelerating systemic racism.





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