Thursday, July 27, 2023

16331: Making The Call On Award Show Advertising.

 

Don’t mean to sound too critical, but aside from quick dunks via an alley-oop pass or air ball grab, most buzzer beaters involve jump shots or long-range heaves—not the type of hang time move depicted here. Also, if the deadline isn’t until September 8, is the buzzer beater term even appropriate?

 

Is this banner another example of award show advertising that’s not award worthy? Or simply the work of a creative team that should be benched?

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