Sunday, April 07, 2024

16602: Happy Meals, Unhappy Environmentalists.


In times where ESG has become a business imperative, TBWA\Buenos Aires thinks it’s cool to create a Mickey D’s commercial that dramatizes the paper-wasting mass production of Happy Meals boxes…? A single recycled symbol cameo in the 1.5-minute video is hardly promoting corporate responsibility. Gotta believe Greenpeace will not smile over this spot.




No comments:

Post a Comment