Tuesday, September 24, 2024

16781: WTF alma DDB Disses DDB…?

 

alma DDB CEO Isaac Mizrahi continues to push the Latino agency’s “ungeneral” platform by asking, “How can marketers move away from ‘general market’ thinking?”

 

It’s unusual that a message urging marketers to avoid general-market thinking—ie, White advertising agencies—is posted by the DEIBA+-deficient DDB.

 

To make a sloppy segue, over the years, DDB has seemingly operated a revolving door for Chief Diversity Officers. Does alma DDB even have a Human Heat Shield on staff?

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