Special Group—a White advertising agency in New Zealand—explains this Pepsi Max campaign as follows:
The ‘Tastes OK’ campaign is the latest iteration of the established Pepsi Max ‘Tastes Better’ brand platform. It highlights a design flaw that's been hiding in plain sight in the name of the brand’s biggest competitor, reminding Australia that food tastes better with Pepsi Max.
The campaign not only leaves a bad taste, it revives old Coca-Cola lines:
• Coca-Cola…Makes Good Things Taste Better (1956)
• Things Go Better With Coca-Cola (1963)
Additionally, given how Coca-Cola is very protective of its copyrighted branding, did the campaign actually run—or is it a scampaign? Can’t imagine The Coca-Cola Company’s legal team would be ok with depicting Diet Coke cans in a Pepsi creative platform.
In short, these advertisements suck to the max.
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