Advertising Age reported Adland USA—advertising, public relations, and related services—gained 500 jobs in October, according to the Bureau of Labor Statistics. Why, the trade journal declared ad employment is near an all-time high.
Not sure how this is possible, given Publicis Groupe dumped hundreds for failing to comply with RTO policies and assorted undisclosed reasons. Meanwhile, IPG continues to prune portfolios and people too.
So, where are these amazing 500 jobs? Perhaps the figures include influencers, creators, celebrity brand ambassadors, and other nebulous roles. Do fractional executives count as FTEs? Are White advertising agencies’ cats and dogs in the mix?
Then again, Adland has historically inflated staffing numbers to fabricate the illusion of DEIBA+ progress—so it wouldn’t be surprising to discover the Bureau of Labor Statistics is dealing with deceptive data.
Bullshit is near an all-time high—and constitutes a lot of full-time jobs.
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