MultiCultClassics is often occupied with real work. As a result, a handful of events occur without the expected blog commentary. This limited series—Delayed WTF—seeks to make belated amends for the absence of malice.
A previous post noted WPP was named White Holding Company of the Year at Cannes Lions International Festival of Creativity in 2025, receiving the title for the second consecutive year.
As noted in another previous post, winning the award is based on a point system adding up the number of trophies and shortlisted entries nabbed by corporations—meaning the top White holding companies dominate an exclusive competitive field by virtue of sheer volume.
The honor poses questions in 2026, underscoring the absolute stupidity of the trophy.
If WPP scores a threepeat, will the White holding company decline to accept? After all, WPP CEO Cindy Rose declared the enterprise is no longer a holding company, but rather, a single operating company.
If IPG wins, will it be disqualified since the company no longer exists?
If Omnicom wins, will it be asterisked if the victory is a result of acquiring IPG?
If Dentsu wins, will Jerry Della Femina and President Donald J. Trump make racist jokes?
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