Rip-offs, Recalls and Representing with MultiCultClassics Minutes...
• TBWA/Chiat/Day is slated to create a campaign to raise $400 million for the World Trade Center Memorial. Initial concepts include ripping off the Lugz spot again.
• Ford Motor Company proudly unveiled their new ad campaign featuring Chairman and CEO Bill Ford proclaiming, “Innovation is our mission.” Today the carmaker recalled 235,000 vehicles. Driving American Innovation — right back to the dealership.
• Alex G-Pallete, Director of Account Planning at The Vidal Partnership, presents the standard POV regarding planning and the Hispanic market. It’s a well-written perspective, albeit nothing startling new. Why must multicultural ad professionals continue to make the same arguments? The article appears at ihaveanidea.org — click on the essay title to check it out.
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