Essay 267

Mexicans, Minorities, Morons, Motor Mouths, Magazines and Military Maneuvering from MultiCultClassics Minutes…

• A new survey debunks the belief that most Mexican immigrants head north because they’re jobless. The report released by the Pew Hispanic Center shows the majority of immigrants left behind jobs for an opportunity to work here instead. Which means there must be a greater incentive for relocating to the U.S. — like being able to watch The Jerry Springer Show.

• An exclusive Advertising Age survey showed nearly 82% of respondents believed their Hispanic ad budgets would increase in 2006. However, the respondents still won’t pay minority agencies nearly as much as White agency counterparts. Note to respondents: increased budgets aren’t meaningful if folks are still embarrassingly underpaid.

• President Bush wants to use an unmanned fleet of airplanes to spot illegal immigrants crossing the border. There’s a parallel to be made between Bush’s presidency and flying without a pilot.

• Foxy Brown will be flying without an attorney. The rap diva fired her lawyer for telling the press about her hearing loss. Wonder how she heard about that.

• The Source has gone from hip hop to homeless. The magazine was booted from its offices, apparently after not paying $156,000 for rent. Unlike the Source Awards, there were no stabbings or shootings involved with the eviction incident.

• The U.S. Army selected McCann Erickson in New York to handle its account, speculated to be worth $1.35 billion over five years. Looks like Leo Burnett employees will soon be calling recruiters. But definitely not military recruiters.