This Mickey D’s Chicken Selects print ad features salt and pepper shakers asking:
“Why are we even here?”
MultiCultClassics is asking:
“Why select such an unappetizing food photo?”
“Why were the shakers so poorly retouched into the layout?”
“Why did the copywriter get away with writing shitty copy?”
“Why was this concept even presented — let alone sold and produced?”
i actually had to do a double-take when i first saw the ad. it was such a poor media buy, i thought the creators were trying to be clever. then i noticed the salt and pepper shakers...then i wondered why i was giving it so much undeserved attention.
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