After two days, a measly two comments were posted in response to the AdAge.com report presented in Essay 708…
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> It's extremely disheartening that this article and some quoted in it make it seem like the advertising industry can choose to simply use minority-staffed contractors instead of hiring minorities onto their staff. That mentality is indeed racist because it assumes that minorities can only contribute when doing multicultural advertising or marketing. In reality, minorities, like anyone else, can provide great insight and ideas to any client — not just ones looking to target minorities. Ad agencies should evaluate minorities the same way they evaluate anyone else applying for the same job and hire them based on their intelligence, experience and qualifications to add to their pool of talent — not just because they may be able to advertise or relate to other people of the same skin color. ~ Chavon Mitchell, Northlich, Inc. Cincinnati –Cincinnati, OH
> Great article on a topic that so many skirt around because it takes them out of their comfort zone. As a minority manager in advertising (the only in my division of 300 employees), I have to say that this article rings true and that as far as we’ve come, we’ve still got a way to go. — Deerfield Beach, FL
every five years or so, this issue rises to the surface. no one ever manages to fish the body out of the water.
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