MultiCultClassics presents the Sins of Synergy…
One of the toughest challenges for advertisers producing multicultural efforts — and the advertising agencies doing the work — involves creating synergy between messages across campaigns. This week, MultiCultClassics examines various tactics and executions employed by folks seeking to reach diverse audiences.
K-SWISS likes to produce identical layouts depicting people of different ethnicities. Can you guess which ad appeared in Vibe, Latina and Teen People magazines?
No comments:
Post a Comment